diff --git a/index.d.ts b/index.d.ts
index b2c7213..189e1a3 100644
--- a/index.d.ts
+++ b/index.d.ts
@@ -35,7 +35,7 @@ export interface Options {
 	level?: Level;
 }
 
-export interface Constructor {
+export interface Instance {
 	/**
 	 * Return a new Chalk instance.
 	 */
@@ -75,7 +75,7 @@ export interface Chalk {
 	/**
 	 * Return a new Chalk instance.
 	 */
-	constructor: Constructor;
+	Instance: Instance;
 
 	/**
 	 * Enable or disable Chalk.
diff --git a/index.js b/index.js
index 73598be..d04ce95 100644
--- a/index.js
+++ b/index.js
@@ -25,24 +25,31 @@ function applyOptions(object, options = {}) {
 	object.enabled = 'enabled' in options ? options.enabled : object.level > 0;
 }
 
-function Chalk(options) {
-	// We check for this.template here since calling `chalk.constructor()`
-	// by itself will have a `this` of a previously constructed chalk object
-	if (!this || !(this instanceof Chalk) || this.template) {
-		const chalk = {};
-		applyOptions(chalk, options);
+class ChalkClass {
+	constructor(options) {
+		return chalkFactory(options);
+	}
+}
 
-		chalk.template = (...args) => chalkTag(chalk.template, ...args);
+function chalkFactory(options) {
+	const chalk = {};
+	applyOptions(chalk, options);
 
-		Object.setPrototypeOf(chalk, Chalk.prototype);
-		Object.setPrototypeOf(chalk.template, chalk);
+	chalk.template = (...args) => chalkTag(chalk.template, ...args);
 
-		chalk.template.constructor = Chalk;
+	Object.setPrototypeOf(chalk, Chalk.prototype);
+	Object.setPrototypeOf(chalk.template, chalk);
 
-		return chalk.template;
-	}
+	chalk.template.constructor = () => {
+		throw new Error('`chalk.constructor()` is deprecated. Use `new chalk.Instance()` instead.');
+	};
+	chalk.template.Instance = ChalkClass;
+
+	return chalk.template;
+}
 
-	applyOptions(this, options);
+function Chalk(options) {
+	return chalkFactory(options);
 }
 
 // Use bright blue on Windows as the normal blue color is illegible
diff --git a/index.js.flow b/index.js.flow
index 1a3099d..f7e4abc 100644
--- a/index.js.flow
+++ b/index.js.flow
@@ -24,7 +24,7 @@ export type ColorSupport = {|
 export interface Chalk {
 	(...text: string[]): string,
 	(text: TemplateStringsArray, ...placeholders: mixed[]): string,
-	constructor(options?: Options): Chalk,
+	Instance(options?: Options): Chalk,
 	enabled: boolean,
 	level: Level,
 	rgb(red: number, green: number, blue: number): Chalk,
diff --git a/index.test-d.ts b/index.test-d.ts
index 5920526..0b26e9c 100644
--- a/index.test-d.ts
+++ b/index.test-d.ts
@@ -16,8 +16,8 @@ expectType<boolean>(chalk.supportsColor.has256);
 expectType<boolean>(chalk.supportsColor.has16m);
 
 // - Chalk -
-// -- Constructor --
-expectType<Chalk>(new chalk.constructor({level: 1}));
+// -- Instance --
+expectType<Chalk>(new chalk.Instance({level: 1}));
 
 // -- Properties --
 expectType<boolean>(chalk.enabled);
diff --git a/readme.md b/readme.md
index 1a511d4..1e3b9bb 100644
--- a/readme.md
+++ b/readme.md
@@ -140,12 +140,12 @@ Multiple arguments will be separated by space.
 
 Color support is automatically detected, as is the level (see `chalk.level`). However, if you'd like to simply enable/disable Chalk, you can do so via the `.enabled` property. When `chalk.enabled` is `true`, `chalk.level` must *also* be greater than `0` for colored output to be produced.
 
-Chalk is enabled by default unless explicitly disabled via the constructor or `chalk.level` is `0`.
+Chalk is enabled by default unless explicitly disabled via `new chalk.Instance()` or `chalk.level` is `0`.
 
 If you need to change this in a reusable module, create a new instance:
 
 ```js
-const ctx = new chalk.constructor({enabled: false});
+const ctx = new chalk.Instance({enabled: false});
 ```
 
 ### chalk.level
@@ -155,7 +155,7 @@ Color support is automatically detected, but you can override it by setting the
 If you need to change this in a reusable module, create a new instance:
 
 ```js
-const ctx = new chalk.constructor({level: 0});
+const ctx = new chalk.Instance({level: 0});
 ```
 
 Levels are as follows:
diff --git a/test/_flow.js b/test/_flow.js
index ac76e85..dbb6dd0 100644
--- a/test/_flow.js
+++ b/test/_flow.js
@@ -2,12 +2,12 @@
 import chalk from '..';
 
 // $ExpectError (Can't have typo in option name)
-chalk.constructor({levl: 1});
-chalk.constructor({level: 1});
+new chalk.Instance({levl: 1});
+new chalk.Instance({level: 1});
 
 // $ExpectError (Option must have proper type)
-new chalk.constructor({enabled: 'true'});
-new chalk.constructor({enabled: true});
+new chalk.Instance({enabled: 'true'});
+new chalk.Instance({enabled: true});
 
 // $ExpectError (Can't have typo in chalk method)
 chalk.rd('foo');
@@ -22,8 +22,8 @@ chalk.red.bgBlu.underline('foo');
 chalk.red.bgBlue.underline('foo');
 
 // $ExpectError (Level must be 0, 1, 2, or 3)
-const badCtx = chalk.constructor({level: 4});
-const ctx = chalk.constructor({level: 3});
+const badCtx = chalk.Instance({level: 4});
+const ctx = chalk.Instance({level: 3});
 
 // $ExpectError (Can't have typo in method name)
 ctx.gry('foo');
@@ -41,7 +41,7 @@ chalk.enabled = true;
 chalk.level = 10;
 chalk.level = 1;
 
-const chalkInstance = new chalk.constructor();
+const chalkInstance = new chalk.Instance();
 
 // $ExpectError (Can't have typo in method name)
 chalkInstance.blu('foo');
diff --git a/test/chalk.js b/test/chalk.js
index a53b6f5..240f0f9 100644
--- a/test/chalk.js
+++ b/test/chalk.js
@@ -83,17 +83,17 @@ test('line breaks should open and close colors', t => {
 });
 
 test('properly convert RGB to 16 colors on basic color terminals', t => {
-	t.is(new chalk.constructor({level: 1}).hex('#FF0000')('hello'), '\u001B[91mhello\u001B[39m');
-	t.is(new chalk.constructor({level: 1}).bgHex('#FF0000')('hello'), '\u001B[101mhello\u001B[49m');
+	t.is(new chalk.Instance({level: 1}).hex('#FF0000')('hello'), '\u001B[91mhello\u001B[39m');
+	t.is(new chalk.Instance({level: 1}).bgHex('#FF0000')('hello'), '\u001B[101mhello\u001B[49m');
 });
 
 test('properly convert RGB to 256 colors on basic color terminals', t => {
-	t.is(new chalk.constructor({level: 2}).hex('#FF0000')('hello'), '\u001B[38;5;196mhello\u001B[39m');
-	t.is(new chalk.constructor({level: 2}).bgHex('#FF0000')('hello'), '\u001B[48;5;196mhello\u001B[49m');
-	t.is(new chalk.constructor({level: 3}).bgHex('#FF0000')('hello'), '\u001B[48;2;255;0;0mhello\u001B[49m');
+	t.is(new chalk.Instance({level: 2}).hex('#FF0000')('hello'), '\u001B[38;5;196mhello\u001B[39m');
+	t.is(new chalk.Instance({level: 2}).bgHex('#FF0000')('hello'), '\u001B[48;5;196mhello\u001B[49m');
+	t.is(new chalk.Instance({level: 3}).bgHex('#FF0000')('hello'), '\u001B[48;2;255;0;0mhello\u001B[49m');
 });
 
 test('don\'t emit RGB codes if level is 0', t => {
-	t.is(new chalk.constructor({level: 0}).hex('#FF0000')('hello'), 'hello');
-	t.is(new chalk.constructor({level: 0}).bgHex('#FF0000')('hello'), 'hello');
+	t.is(new chalk.Instance({level: 0}).hex('#FF0000')('hello'), 'hello');
+	t.is(new chalk.Instance({level: 0}).bgHex('#FF0000')('hello'), 'hello');
 });
diff --git a/test/constructor.js b/test/constructor.js
index bda0137..188001a 100644
--- a/test/constructor.js
+++ b/test/constructor.js
@@ -1,34 +1,15 @@
 import test from 'ava';
 
-// Spoof supports-color
-require('./_supports-color')(__dirname);
-
 const chalk = require('..');
 
-test('create an isolated context where colors can be disabled (by level)', t => {
-	const instance = new chalk.constructor({level: 0, enabled: true});
-	t.is(instance.red('foo'), 'foo');
-	t.is(chalk.red('foo'), '\u001B[31mfoo\u001B[39m');
-	instance.level = 2;
-	t.is(instance.red('foo'), '\u001B[31mfoo\u001B[39m');
-});
+test('Chalk.constructor should throw an expected error', t => {
+	const expectedError = t.throws(() => {
+		chalk.constructor();
+	});
 
-test('create an isolated context where colors can be disabled (by enabled flag)', t => {
-	const instance = new chalk.constructor({enabled: false});
-	t.is(instance.red('foo'), 'foo');
-	t.is(chalk.red('foo'), '\u001B[31mfoo\u001B[39m');
-	instance.enabled = true;
-	t.is(instance.red('foo'), '\u001B[31mfoo\u001B[39m');
-});
-
-test('the `level` option should be a number from 0 to 3', t => {
-	/* eslint-disable no-new */
-	t.throws(() => {
-		new chalk.constructor({level: 10});
-	}, /should be an integer from 0 to 3/);
+	t.is(expectedError.message, '`chalk.constructor()` is deprecated. Use `new chalk.Instance()` instead.');
 
 	t.throws(() => {
-		new chalk.constructor({level: -1});
-	}, /should be an integer from 0 to 3/);
-	/* eslint-enable no-new */
+		new chalk.constructor(); // eslint-disable-line no-new
+	});
 });
diff --git a/test/instance.js b/test/instance.js
new file mode 100644
index 0000000..e34bea7
--- /dev/null
+++ b/test/instance.js
@@ -0,0 +1,34 @@
+import test from 'ava';
+
+// Spoof supports-color
+require('./_supports-color')(__dirname);
+
+const chalk = require('..');
+
+test('create an isolated context where colors can be disabled (by level)', t => {
+	const instance = new chalk.Instance({level: 0, enabled: true});
+	t.is(instance.red('foo'), 'foo');
+	t.is(chalk.red('foo'), '\u001B[31mfoo\u001B[39m');
+	instance.level = 2;
+	t.is(instance.red('foo'), '\u001B[31mfoo\u001B[39m');
+});
+
+test('create an isolated context where colors can be disabled (by enabled flag)', t => {
+	const instance = new chalk.Instance({enabled: false});
+	t.is(instance.red('foo'), 'foo');
+	t.is(chalk.red('foo'), '\u001B[31mfoo\u001B[39m');
+	instance.enabled = true;
+	t.is(instance.red('foo'), '\u001B[31mfoo\u001B[39m');
+});
+
+test('the `level` option should be a number from 0 to 3', t => {
+	/* eslint-disable no-new */
+	t.throws(() => {
+		new chalk.Instance({level: 10});
+	}, /should be an integer from 0 to 3/);
+
+	t.throws(() => {
+		new chalk.Instance({level: -1});
+	}, /should be an integer from 0 to 3/);
+	/* eslint-enable no-new */
+});
diff --git a/test/template-literal.js b/test/template-literal.js
index 34588d2..1f388c8 100644
--- a/test/template-literal.js
+++ b/test/template-literal.js
@@ -7,23 +7,23 @@ require('./_supports-color')(__dirname);
 const chalk = require('..');
 
 test('return an empty string for an empty literal', t => {
-	const instance = chalk.constructor();
+	const instance = new chalk.Instance();
 	t.is(instance``, '');
 });
 
 test('return a regular string for a literal with no templates', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`hello`, 'hello');
 });
 
 test('correctly perform template parsing', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`{bold Hello, {cyan World!} This is a} test. {green Woo!}`,
 		instance.bold('Hello,', instance.cyan('World!'), 'This is a') + ' test. ' + instance.green('Woo!'));
 });
 
 test('correctly perform template substitutions', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	const name = 'Sindre';
 	const exclamation = 'Neat';
 	t.is(instance`{bold Hello, {cyan.inverse ${name}!} This is a} test. {green ${exclamation}!}`,
@@ -31,7 +31,7 @@ test('correctly perform template substitutions', t => {
 });
 
 test('correctly parse and evaluate color-convert functions', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	t.is(instance`{bold.rgb(144,10,178).inverse Hello, {~inverse there!}}`,
 		'\u001B[1m\u001B[38;2;144;10;178m\u001B[7mHello, ' +
 		'\u001B[27m\u001B[39m\u001B[22m\u001B[1m' +
@@ -44,13 +44,13 @@ test('correctly parse and evaluate color-convert functions', t => {
 });
 
 test('properly handle escapes', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	t.is(instance`{bold hello \{in brackets\}}`,
 		'\u001B[1mhello {in brackets}\u001B[22m');
 });
 
 test('throw if there is an unclosed block', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	try {
 		console.log(instance`{bold this shouldn't appear ever\}`);
 		t.fail();
@@ -67,7 +67,7 @@ test('throw if there is an unclosed block', t => {
 });
 
 test('throw if there is an invalid style', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	try {
 		console.log(instance`{abadstylethatdoesntexist this shouldn't appear ever}`);
 		t.fail();
@@ -77,7 +77,7 @@ test('throw if there is an invalid style', t => {
 });
 
 test('properly style multiline color blocks', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	t.is(
 		instance`{bold
 			Hello! This is a
@@ -97,49 +97,49 @@ test('properly style multiline color blocks', t => {
 });
 
 test('escape interpolated values', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`Hello {bold hi}`, 'Hello hi');
 	t.is(instance`Hello ${'{bold hi}'}`, 'Hello {bold hi}');
 });
 
 test('allow custom colors (themes) on custom contexts', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	instance.rose = instance.hex('#F6D9D9');
 	t.is(instance`Hello, {rose Rose}.`, 'Hello, \u001B[38;2;246;217;217mRose\u001B[39m.');
 });
 
 test('correctly parse newline literals (bug #184)', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`Hello
 {red there}`, 'Hello\nthere');
 });
 
 test('correctly parse newline escapes (bug #177)', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`Hello\nthere!`, 'Hello\nthere!');
 });
 
 test('correctly parse escape in parameters (bug #177 comment 318622809)', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	const str = '\\';
 	t.is(instance`{blue ${str}}`, '\\');
 });
 
 test('correctly parses unicode/hex escapes', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`\u0078ylophones are fo\x78y! {magenta.inverse \u0078ylophones are fo\x78y!}`,
 		'xylophones are foxy! xylophones are foxy!');
 });
 
 test('correctly parses string arguments', t => {
-	const instance = chalk.constructor({level: 3});
+	const instance = new chalk.Instance({level: 3});
 	t.is(instance`{keyword('black').bold can haz cheezburger}`, '\u001B[38;2;0;0;0m\u001B[1mcan haz cheezburger\u001B[22m\u001B[39m');
 	t.is(instance`{keyword('blac\x6B').bold can haz cheezburger}`, '\u001B[38;2;0;0;0m\u001B[1mcan haz cheezburger\u001B[22m\u001B[39m');
 	t.is(instance`{keyword('blac\u006B').bold can haz cheezburger}`, '\u001B[38;2;0;0;0m\u001B[1mcan haz cheezburger\u001B[22m\u001B[39m');
 });
 
 test('throws if a bad argument is encountered', t => {
-	const instance = chalk.constructor({level: 3}); // Keep level at least 1 in case we optimize for disabled chalk instances
+	const instance = new chalk.Instance({level: 3}); // Keep level at least 1 in case we optimize for disabled chalk instances
 	try {
 		console.log(instance`{keyword(????) hi}`);
 		t.fail();
@@ -149,7 +149,7 @@ test('throws if a bad argument is encountered', t => {
 });
 
 test('throws if an extra unescaped } is found', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	try {
 		console.log(instance`{red hi!}}`);
 		t.fail();
@@ -159,12 +159,12 @@ test('throws if an extra unescaped } is found', t => {
 });
 
 test('should not parse upper-case escapes', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`\N\n\T\t\X07\x07\U000A\u000A\U000a\u000a`, 'N\nT\tX07\x07U000A\u000AU000a\u000A');
 });
 
 test('should properly handle undefined template interpolated values', t => {
-	const instance = chalk.constructor({level: 0});
+	const instance = new chalk.Instance({level: 0});
 	t.is(instance`hello ${undefined}`, 'hello undefined');
 	t.is(instance`hello ${null}`, 'hello null');
 });
diff --git a/test/visible.js b/test/visible.js
index 3266295..01eb087 100644
--- a/test/visible.js
+++ b/test/visible.js
@@ -6,25 +6,25 @@ require('./_supports-color')(__dirname);
 const chalk = require('..');
 
 test('visible: normal output when enabled', t => {
-	const instance = new chalk.constructor({level: 3, enabled: true});
+	const instance = new chalk.Instance({level: 3, enabled: true});
 	t.is(instance.visible.red('foo'), '\u001B[31mfoo\u001B[39m');
 	t.is(instance.red.visible('foo'), '\u001B[31mfoo\u001B[39m');
 });
 
 test('visible: no output when disabled', t => {
-	const instance = new chalk.constructor({level: 3, enabled: false});
+	const instance = new chalk.Instance({level: 3, enabled: false});
 	t.is(instance.red.visible('foo'), '');
 	t.is(instance.visible.red('foo'), '');
 });
 
 test('visible: no output when level is too low', t => {
-	const instance = new chalk.constructor({level: 0, enabled: true});
+	const instance = new chalk.Instance({level: 0, enabled: true});
 	t.is(instance.visible.red('foo'), '');
 	t.is(instance.red.visible('foo'), '');
 });
 
 test('test switching back and forth between enabled and disabled', t => {
-	const instance = new chalk.constructor({level: 3, enabled: true});
+	const instance = new chalk.Instance({level: 3, enabled: true});
 	t.is(instance.red('foo'), '\u001B[31mfoo\u001B[39m');
 	t.is(instance.visible.red('foo'), '\u001B[31mfoo\u001B[39m');
 	t.is(instance.red.visible('foo'), '\u001B[31mfoo\u001B[39m');