diff --git a/@commitlint/cli/fixtures/help-url/commitlint.config.js b/@commitlint/cli/fixtures/help-url/commitlint.config.js
new file mode 100644
index 0000000000..ab43d7482a
--- /dev/null
+++ b/@commitlint/cli/fixtures/help-url/commitlint.config.js
@@ -0,0 +1,6 @@
+module.exports = {
+	rules: {
+		'type-enum': [2, 'never', ['foo']]
+	},
+	helpUrl: 'https://www.example.com/foo'
+};
diff --git a/@commitlint/cli/src/cli.test.ts b/@commitlint/cli/src/cli.test.ts
index 654ac2721d..4cc3a304ea 100644
--- a/@commitlint/cli/src/cli.test.ts
+++ b/@commitlint/cli/src/cli.test.ts
@@ -120,6 +120,13 @@ test('should fail for input from stdin with rule from js', async () => {
 	expect(actual.exitCode).toBe(1);
 });
 
+test('should output help URL defined in config file', async () => {
+	const cwd = await gitBootstrap('fixtures/help-url');
+	const actual = await cli([], {cwd})('foo: bar');
+	expect(actual.stdout).toContain('Get help: https://www.example.com/foo');
+	expect(actual.exitCode).toBe(1);
+});
+
 test('should produce no error output with --quiet flag', async () => {
 	const cwd = await gitBootstrap('fixtures/simple');
 	const actual = await cli(['--quiet'], {cwd})('foo: bar');
diff --git a/@commitlint/cli/src/cli.ts b/@commitlint/cli/src/cli.ts
index 950521817c..b8d4b127a2 100644
--- a/@commitlint/cli/src/cli.ts
+++ b/@commitlint/cli/src/cli.ts
@@ -229,12 +229,12 @@ async function main(options: CliFlags) {
 		}
 	);
 
+	const helpUrl = flags['help-url']?.trim() || loaded.helpUrl;
+
 	const output = format(report, {
 		color: flags.color,
 		verbose: flags.verbose,
-		helpUrl: flags['help-url']
-			? flags['help-url'].trim()
-			: 'https://github.com/conventional-changelog/commitlint/#what-is-commitlint',
+		helpUrl,
 	});
 
 	if (!flags.quiet && output !== '') {
diff --git a/@commitlint/load/src/load.ts b/@commitlint/load/src/load.ts
index 93097a81fc..f6b2e7d002 100644
--- a/@commitlint/load/src/load.ts
+++ b/@commitlint/load/src/load.ts
@@ -112,6 +112,11 @@ export default async function load(
 		return registry;
 	}, {});
 
+	const helpUrl =
+		typeof config.helpUrl === 'string'
+			? config.helpUrl
+			: 'https://github.com/conventional-changelog/commitlint/#what-is-commitlint';
+
 	return {
 		extends: preset.extends!,
 		formatter: preset.formatter!,
@@ -120,5 +125,6 @@ export default async function load(
 		defaultIgnores: preset.defaultIgnores!,
 		plugins: preset.plugins!,
 		rules: qualifiedRules,
+		helpUrl,
 	};
 }
diff --git a/@commitlint/load/src/utils/pick-config.ts b/@commitlint/load/src/utils/pick-config.ts
index 881db12103..e5e01181c0 100644
--- a/@commitlint/load/src/utils/pick-config.ts
+++ b/@commitlint/load/src/utils/pick-config.ts
@@ -10,5 +10,6 @@ export const pickConfig = (input: unknown): UserConfig =>
 		'parserPreset',
 		'formatter',
 		'ignores',
-		'defaultIgnores'
+		'defaultIgnores',
+		'helpUrl'
 	);
diff --git a/@commitlint/types/src/lint.ts b/@commitlint/types/src/lint.ts
index e9f047e9e0..60f0a9456c 100644
--- a/@commitlint/types/src/lint.ts
+++ b/@commitlint/types/src/lint.ts
@@ -19,6 +19,7 @@ export interface LintOptions {
 	parserOpts?: ParserOptions;
 
 	plugins?: PluginRecords;
+	helpUrl?: string;
 }
 
 export interface LintOutcome {
diff --git a/@commitlint/types/src/load.ts b/@commitlint/types/src/load.ts
index cfcd59acc4..481b477e0f 100644
--- a/@commitlint/types/src/load.ts
+++ b/@commitlint/types/src/load.ts
@@ -21,6 +21,7 @@ export interface UserConfig {
 	ignores?: ((commit: string) => boolean)[];
 	defaultIgnores?: boolean;
 	plugins?: (string | Plugin)[];
+	helpUrl?: string;
 }
 
 export interface UserPreset {
@@ -43,6 +44,7 @@ export interface QualifiedConfig {
 	ignores: ((commit: string) => boolean)[];
 	defaultIgnores: boolean;
 	plugins: PluginRecords;
+	helpUrl: string;
 }
 
 export interface ParserPreset {
diff --git a/docs/reference-api.md b/docs/reference-api.md
index 0ed9d63dc1..95c4d6bd74 100644
--- a/docs/reference-api.md
+++ b/docs/reference-api.md
@@ -203,6 +203,10 @@ type Seed = {
    * Initial map of rules to check against
    */
   rules?: {[ruleName: string]: Rule};
+  /**
+   * URL to print as help for reports with problems
+   */
+  helpUrl?: string;
 };
 
 type Config = {
@@ -218,6 +222,10 @@ type Config = {
    * Merged map of rules to check against
    */
   rules: {[ruleName: string]: Rule};
+  /**
+   * URL to print as help for reports with problems
+   */
+  helpUrl?: string;
 };
 
 type LoadOptions = {
diff --git a/docs/reference-configuration.md b/docs/reference-configuration.md
index 926b9df87d..2a1f7582fb 100644
--- a/docs/reference-configuration.md
+++ b/docs/reference-configuration.md
@@ -34,6 +34,10 @@ type Config = {
    * Whether commitlint uses the default ignore rules.
    */
   defaultIgnores?: boolean;
+  /*
+   * Custom URL to show upon failure
+   */
+  helpUrl?: string;
 };
 
 const Configuration: Config = {
@@ -66,6 +70,11 @@ const Configuration: Config = {
    * Whether commitlint uses the default ignore rules.
    */
   defaultIgnores: true,
+  /*
+   * Custom URL to show upon failure
+   */
+  helpUrl:
+    'https://github.com/conventional-changelog/commitlint/#what-is-commitlint',
 };
 
 module.exports = Configuration;