diff --git a/.README/README.md b/.README/README.md
index 901642070..2df965948 100644
--- a/.README/README.md
+++ b/.README/README.md
@@ -361,6 +361,11 @@ how the keys of `preferredTypes` may have `<>` or `.<>` (or just `.`)
 appended and its bearing on whether types are checked as parents/children
 only (e.g., to match `Array` if the type is `Array` vs. `Array.<string>`).
 
+Note that if a value is present both as a key and as a value, neither the
+key nor the value will be reported. Thus in `check-types`, this fact can
+be used to allow both `object` and `Object` if one has a `preferredTypes`
+key `object: 'Object'` and `Object: 'object'`.
+
 ## Advanced
 
 ### AST and Selectors
diff --git a/.README/rules/check-types.md b/.README/rules/check-types.md
index 8c48b265c..97bac4472 100644
--- a/.README/rules/check-types.md
+++ b/.README/rules/check-types.md
@@ -55,6 +55,11 @@ RegExp
     `string[]` specifically as distinct from say `number[]`, but you can
     target both with `[]` or the child types `number` or `string`.
 
+If a value is present both as a key and as a value, neither the key nor the
+value will be reported. Thus one can use this fact to allow both `object`
+and `Object`, for example. Note that in "typescript" mode, this is the default
+behavior.
+
 See also the documentation on `settings.jsdoc.preferredTypes` which impacts
 the behavior of `check-types`.
 
diff --git a/README.md b/README.md
index e10d6d0fe..257481950 100644
--- a/README.md
+++ b/README.md
@@ -423,6 +423,11 @@ how the keys of `preferredTypes` may have `<>` or `.<>` (or just `.`)
 appended and its bearing on whether types are checked as parents/children
 only (e.g., to match `Array` if the type is `Array` vs. `Array.<string>`).
 
+Note that if a value is present both as a key and as a value, neither the
+key nor the value will be reported. Thus in `check-types`, this fact can
+be used to allow both `object` and `Object` if one has a `preferredTypes`
+key `object: 'Object'` and `Object: 'object'`.
+
 <a name="eslint-plugin-jsdoc-advanced"></a>
 ## Advanced
 
@@ -3382,6 +3387,11 @@ RegExp
     `string[]` specifically as distinct from say `number[]`, but you can
     target both with `[]` or the child types `number` or `string`.
 
+If a value is present both as a key and as a value, neither the key nor the
+value will be reported. Thus one can use this fact to allow both `object`
+and `Object`, for example. Note that in "typescript" mode, this is the default
+behavior.
+
 See also the documentation on `settings.jsdoc.preferredTypes` which impacts
 the behavior of `check-types`.
 
@@ -3991,6 +4001,18 @@ function quux (foo) {
 }
 // Settings: {"jsdoc":{"preferredTypes":{"Array.<>":"[]","Array<>":"[]"}}}
 // Message: Invalid JSDoc @param "foo" type "Array"; prefer: "[]".
+
+/**
+ * @typedef {object} foo
+ */
+function a () {}
+
+/**
+ * @typedef {Object} foo
+ */
+function b () {}
+// Settings: {"jsdoc":{"mode":"typescript","preferredTypes":{"object":"Object"}}}
+// Message: Invalid JSDoc @typedef "foo" type "object"; prefer: "Object".
 ````
 
 The following patterns are not considered problems:
@@ -4224,6 +4246,37 @@ function quux () {}
 /** @typedef {object<string, string>} foo */
 // Settings: {"jsdoc":{"preferredTypes":{"object<>":"Object<>"}}}
 // Options: [{"exemptTagContexts":[{"tag":"typedef","types":["object<string, string>"]}]}]
+
+/**
+ * @typedef {object} foo
+ */
+
+ /**
+  * @typedef {Object} foo
+  */
+// Settings: {"jsdoc":{"preferredTypes":{"object":"Object","Object":"object"}}}
+
+/**
+ * @typedef {object} foo
+ */
+function a () {}
+
+/**
+ * @typedef {Object} foo
+ */
+function b () {}
+// Settings: {"jsdoc":{"preferredTypes":{"object":"Object","Object":"object"}}}
+
+/**
+ * @typedef {object} foo
+ */
+function a () {}
+
+/**
+ * @typedef {Object} foo
+ */
+function b () {}
+// Settings: {"jsdoc":{"mode":"typescript"}}
 ````
 
 
diff --git a/src/rules/checkTypes.js b/src/rules/checkTypes.js
index 3105a3e2a..fe78e01a2 100644
--- a/src/rules/checkTypes.js
+++ b/src/rules/checkTypes.js
@@ -115,7 +115,8 @@ export default iterateJsdoc(({
           });
         }
       }
-      const directNameMatch = preferredTypes?.[nodeName] !== undefined;
+      const directNameMatch = preferredTypes?.[nodeName] !== undefined &&
+        !Object.values(preferredTypes).includes(nodeName);
       const unifiedSyntaxParentMatch = parentType && directNameMatch && unifyParentAndChildTypeChecks;
       isGenericMatch = isGenericMatch || unifiedSyntaxParentMatch;
 
@@ -171,6 +172,9 @@ export default iterateJsdoc(({
         }
       } else if (!noDefaults && type === 'NAME') {
         for (const strictNativeType of strictNativeTypes) {
+          if (strictNativeType === 'object' && mode === 'typescript') {
+            continue;
+          }
           if (strictNativeType.toLowerCase() === nodeName.toLowerCase() &&
             strictNativeType !== nodeName &&
 
diff --git a/test/rules/assertions/checkTypes.js b/test/rules/assertions/checkTypes.js
index a29fa6091..90475c97f 100644
--- a/test/rules/assertions/checkTypes.js
+++ b/test/rules/assertions/checkTypes.js
@@ -1924,6 +1924,44 @@ export default {
         },
       },
     },
+    {
+      code: `
+        /**
+         * @typedef {object} foo
+         */
+        function a () {}
+
+        /**
+         * @typedef {Object} foo
+         */
+        function b () {}
+      `,
+      errors: [
+        {
+          line: 3,
+          message: 'Invalid JSDoc @typedef "foo" type "object"; prefer: "Object".',
+        },
+      ],
+      output: `
+        /**
+         * @typedef {Object} foo
+         */
+        function a () {}
+
+        /**
+         * @typedef {Object} foo
+         */
+        function b () {}
+      `,
+      settings: {
+        jsdoc: {
+          mode: 'typescript',
+          preferredTypes: {
+            object: 'Object',
+          },
+        },
+      },
+    },
   ],
   valid: [
     {
@@ -2387,5 +2425,63 @@ export default {
         },
       },
     },
+    {
+      code: `
+      /**
+       * @typedef {object} foo
+       */
+
+       /**
+        * @typedef {Object} foo
+        */
+      `,
+      settings: {
+        jsdoc: {
+          preferredTypes: {
+            object: 'Object',
+            Object: 'object',
+          },
+        },
+      },
+    },
+    {
+      code: `
+        /**
+         * @typedef {object} foo
+         */
+        function a () {}
+
+        /**
+         * @typedef {Object} foo
+         */
+        function b () {}
+      `,
+      settings: {
+        jsdoc: {
+          preferredTypes: {
+            object: 'Object',
+            Object: 'object',
+          },
+        },
+      },
+    },
+    {
+      code: `
+        /**
+         * @typedef {object} foo
+         */
+        function a () {}
+
+        /**
+         * @typedef {Object} foo
+         */
+        function b () {}
+      `,
+      settings: {
+        jsdoc: {
+          mode: 'typescript',
+        },
+      },
+    },
   ],
 };