diff --git a/packages/babel-preset-gatsby/src/__tests__/index.js b/packages/babel-preset-gatsby/src/__tests__/index.js
index 69e9715c2a43b..dcf3dd837b351 100644
--- a/packages/babel-preset-gatsby/src/__tests__/index.js
+++ b/packages/babel-preset-gatsby/src/__tests__/index.js
@@ -50,4 +50,24 @@ describe(`babel-preset-gatsby`, () => {
       }),
     ])
   })
+
+  it(`Allows to configure react importSource`, () => {
+    const { presets } = preset(null, {
+      reactImportSource: `@emotion/react`,
+      reactRuntime: `automatic`,
+    })
+
+    expect(presets[1]).toEqual([
+      expect.stringContaining(path.join(`@babel`, `preset-react`)),
+      expect.objectContaining({
+        importSource: `@emotion/react`,
+      }),
+    ])
+  })
+
+  it(`Fails to configure react importSource if source is classic`, () => {
+    expect(() => preset(null, { reactImportSource: `@emotion/react` })).toThrow(
+      `@babel/preset-react\` requires reactRuntime \`automatic\` in order to use \`importSource\`.`
+    )
+  })
 })
diff --git a/packages/babel-preset-gatsby/src/index.js b/packages/babel-preset-gatsby/src/index.js
index e87620ff21a04..f8336d09bfe53 100644
--- a/packages/babel-preset-gatsby/src/index.js
+++ b/packages/babel-preset-gatsby/src/index.js
@@ -30,7 +30,7 @@ export function loadCachedConfig() {
 }
 
 export default function preset(_, options = {}) {
-  let { targets = null } = options
+  let { targets = null, reactImportSource = null } = options
 
   const stage = options.stage || `test`
   const pluginBabelConfig = loadCachedConfig()
@@ -54,6 +54,12 @@ export default function preset(_, options = {}) {
     }
   }
 
+  if (reactImportSource && options.reactRuntime !== `automatic`) {
+    throw Error(
+      `\`@babel/preset-react\` requires reactRuntime \`automatic\` in order to use \`importSource\`.`
+    )
+  }
+
   return {
     presets: [
       [
@@ -87,6 +93,7 @@ export default function preset(_, options = {}) {
               : `React.createElement`,
           development: stage === `develop`,
           runtime: options.reactRuntime || `classic`,
+          ...(reactImportSource && { importSource: reactImportSource }),
         },
       ],
     ],