diff --git a/docs/content/en/functions/jsonify.md b/docs/content/en/functions/jsonify.md
index 28b90534c30..3aa38c8c4e2 100644
--- a/docs/content/en/functions/jsonify.md
+++ b/docs/content/en/functions/jsonify.md
@@ -32,6 +32,17 @@ more copies of *indent* according to the indentation nesting.
 {{ dict "title" .Title "content" .Plain | jsonify (dict "prefix" " " "indent" "  ") }}
 ```
 
+## Jsonify options
+
+indent ("")
+: Indendation to use.
+
+prefix ("")
+: Indentation prefix.
+
+noHTMLEscape (false)
+: Disable escaping of problematic HTML characters inside JSON quoted strings. The default behavior is to escape &, <, and > to \u0026, \u003c, and \u003e to avoid certain safety problems that can arise when embedding JSON in HTML.
+
 See also the `.PlainWords`, `.Plain`, and `.RawContent` [page variables][pagevars].
 
 [pagevars]: /variables/page/
diff --git a/tpl/encoding/encoding.go b/tpl/encoding/encoding.go
index 272503e0c05..0510f86e2e7 100644
--- a/tpl/encoding/encoding.go
+++ b/tpl/encoding/encoding.go
@@ -20,7 +20,10 @@ import (
 	"errors"
 	"html/template"
 
+	bp "github.com/gohugoio/hugo/bufferpool"
+
 	"github.com/gohugoio/hugo/common/maps"
+	"github.com/mitchellh/mapstructure"
 	"github.com/spf13/cast"
 )
 
@@ -60,24 +63,27 @@ func (ns *Namespace) Base64Encode(content any) (string, error) {
 // to the indentation nesting.
 func (ns *Namespace) Jsonify(args ...any) (template.HTML, error) {
 	var (
-		b   []byte
-		err error
+		b    []byte
+		err  error
+		obj  any
+		opts jsonifyOpts
 	)
 
 	switch len(args) {
 	case 0:
 		return "", nil
 	case 1:
-		b, err = json.Marshal(args[0])
+		obj = args[0]
 	case 2:
-		var opts map[string]string
-
-		opts, err = maps.ToStringMapStringE(args[0])
+		var m map[string]any
+		m, err = maps.ToStringMapE(args[0])
 		if err != nil {
 			break
 		}
-
-		b, err = json.MarshalIndent(args[1], opts["prefix"], opts["indent"])
+		if err = mapstructure.WeakDecode(m, &opts); err != nil {
+			break
+		}
+		obj = args[1]
 	default:
 		err = errors.New("too many arguments to jsonify")
 	}
@@ -86,5 +92,25 @@ func (ns *Namespace) Jsonify(args ...any) (template.HTML, error) {
 		return "", err
 	}
 
+	buff := bp.GetBuffer()
+	defer bp.PutBuffer(buff)
+	e := json.NewEncoder(buff)
+	e.SetEscapeHTML(!opts.NoHTMLEscape)
+	e.SetIndent(opts.Prefix, opts.Indent)
+	if err = e.Encode(obj); err != nil {
+		return "", err
+	}
+	b = buff.Bytes()
+	// See https://github.com/golang/go/issues/37083
+	// Hugo changed from MarshalIndent/Marshal. To make the output
+	// the same, we need to trim the trailing newline.
+	b = b[:len(b)-1]
+
 	return template.HTML(b), nil
 }
+
+type jsonifyOpts struct {
+	Prefix       string
+	Indent       string
+	NoHTMLEscape bool
+}
diff --git a/tpl/encoding/encoding_test.go b/tpl/encoding/encoding_test.go
index e7c82e3befc..8e6e2da4893 100644
--- a/tpl/encoding/encoding_test.go
+++ b/tpl/encoding/encoding_test.go
@@ -82,7 +82,7 @@ func TestJsonify(t *testing.T) {
 	c := qt.New(t)
 	ns := New()
 
-	for _, test := range []struct {
+	for i, test := range []struct {
 		opts   any
 		v      any
 		expect any
@@ -91,6 +91,9 @@ func TestJsonify(t *testing.T) {
 		{map[string]string{"indent": "<i>"}, []string{"a", "b"}, template.HTML("[\n<i>\"a\",\n<i>\"b\"\n]")},
 		{map[string]string{"prefix": "<p>"}, []string{"a", "b"}, template.HTML("[\n<p>\"a\",\n<p>\"b\"\n<p>]")},
 		{map[string]string{"prefix": "<p>", "indent": "<i>"}, []string{"a", "b"}, template.HTML("[\n<p><i>\"a\",\n<p><i>\"b\"\n<p>]")},
+		{map[string]string{"indent": "<i>"}, []string{"a", "b"}, template.HTML("[\n<i>\"a\",\n<i>\"b\"\n]")},
+		{map[string]any{"noHTMLEscape": false}, []string{"<a>", "<b>"}, template.HTML("[\"\\u003ca\\u003e\",\"\\u003cb\\u003e\"]")},
+		{map[string]any{"noHTMLEscape": true}, []string{"<a>", "<b>"}, template.HTML("[\"<a>\",\"<b>\"]")},
 		{nil, tstNoStringer{}, template.HTML("{}")},
 		{nil, nil, template.HTML("null")},
 		// errors
@@ -108,11 +111,11 @@ func TestJsonify(t *testing.T) {
 		result, err := ns.Jsonify(args...)
 
 		if b, ok := test.expect.(bool); ok && !b {
-			c.Assert(err, qt.Not(qt.IsNil))
+			c.Assert(err, qt.Not(qt.IsNil), qt.Commentf("#%d", i))
 			continue
 		}
 
 		c.Assert(err, qt.IsNil)
-		c.Assert(result, qt.Equals, test.expect)
+		c.Assert(result, qt.Equals, test.expect, qt.Commentf("#%d", i))
 	}
 }