diff --git a/internal/pipe/build/build.go b/internal/pipe/build/build.go
index 9d755452a1a..f286908158f 100644
--- a/internal/pipe/build/build.go
+++ b/internal/pipe/build/build.go
@@ -195,12 +195,13 @@ func buildOptionsForTarget(ctx *context.Context, build config.Build, target stri
 		Goamd64: goamd64,
 	}
 
-	binary, err := tmpl.New(ctx).WithBuildOptions(buildOpts).Apply(build.Binary)
-	if err != nil {
+	if err := tmpl.New(ctx).WithBuildOptions(buildOpts).ApplyAll(
+		&build.Binary,
+		&build.GoBinary,
+	); err != nil {
 		return nil, err
 	}
 
-	build.Binary = binary
 	name := build.Binary + ext
 	dir := fmt.Sprintf("%s_%s", build.ID, target)
 	if build.NoUniqueDistDir {
diff --git a/internal/pipe/build/build_test.go b/internal/pipe/build/build_test.go
index dab306dad56..f1e90f0a05a 100644
--- a/internal/pipe/build/build_test.go
+++ b/internal/pipe/build/build_test.go
@@ -570,6 +570,24 @@ func TestPipeOnBuild_hooksRunPerTarget(t *testing.T) {
 	require.FileExists(t, filepath.Join(tmpDir, "post-hook-windows_amd64"))
 }
 
+func TestPipeOnBuild_invalidGoBinary(t *testing.T) {
+	build := config.Build{
+		Builder:  "fake",
+		GoBinary: "testing.v{{.XYZ}}",
+		Targets: []string{
+			"linux_amd64",
+		},
+	}
+	ctx := testctx.NewWithCfg(config.Project{
+		Builds: []config.Build{
+			build,
+		},
+	})
+	g := semerrgroup.New(ctx.Parallelism)
+	runPipeOnBuild(ctx, g, build)
+	testlib.RequireTemplateError(t, g.Wait())
+}
+
 func TestPipeOnBuild_invalidBinaryTpl(t *testing.T) {
 	build := config.Build{
 		Builder: "fake",
diff --git a/www/docs/customization/builds.md b/www/docs/customization/builds.md
index 472f70a9cd6..1db34758bc5 100644
--- a/www/docs/customization/builds.md
+++ b/www/docs/customization/builds.md
@@ -169,6 +169,7 @@ builds:
     # It is safe to ignore this option in most cases.
     #
     # Default is "go"
+    # Templates: allowed (since v1.23).
     gobinary: "go1.13.4"
 
     # Sets the command to run to build.