diff --git a/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.installer.yaml.golden b/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.installer.yaml.golden
new file mode 100644
index 00000000000..2d18a34e258
--- /dev/null
+++ b/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.installer.yaml.golden
@@ -0,0 +1,24 @@
+# This file was generated by GoReleaser. DO NOT EDIT.
+# yaml-language-server: $schema=https://aka.ms/winget-manifest.installer.1.5.0.schema.json
+PackageIdentifier: goreleaser.foo
+PackageVersion: 1.2.1
+InstallerLocale: en-US
+InstallerType: portable
+Commands:
+  - foo
+ReleaseDate: "2023-06-12"
+Installers:
+  - Architecture: x64
+    InstallerUrl: https://dummyhost/download/v1.2.1/foo_windows_amd64v1.exe
+    InstallerSha256: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855
+    UpgradeBehavior: uninstallPrevious
+  - Architecture: x86
+    InstallerUrl: https://dummyhost/download/v1.2.1/foo_windows_386.exe
+    InstallerSha256: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855
+    UpgradeBehavior: uninstallPrevious
+  - Architecture: arm64
+    InstallerUrl: https://dummyhost/download/v1.2.1/foo_windows_arm64.exe
+    InstallerSha256: e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855
+    UpgradeBehavior: uninstallPrevious
+ManifestType: installer
+ManifestVersion: 1.5.0
diff --git a/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.locale.en-US.yaml.golden b/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.locale.en-US.yaml.golden
new file mode 100644
index 00000000000..5254612dd91
--- /dev/null
+++ b/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.locale.en-US.yaml.golden
@@ -0,0 +1,12 @@
+# This file was generated by GoReleaser. DO NOT EDIT.
+# yaml-language-server: $schema=https://aka.ms/winget-manifest.defaultLocale.1.5.0.schema.json
+PackageIdentifier: goreleaser.foo
+PackageVersion: 1.2.1
+PackageLocale: en-US
+Publisher: goreleaser
+PackageName: foo
+License: MIT
+ShortDescription: foo bar zaz
+Moniker: foo
+ManifestType: defaultLocale
+ManifestVersion: 1.5.0
diff --git a/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.yaml.golden b/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.yaml.golden
new file mode 100644
index 00000000000..afd8a8231a4
--- /dev/null
+++ b/internal/pipe/winget/testdata/TestFormatBinary/TestFormatBinary.yaml.golden
@@ -0,0 +1,7 @@
+# This file was generated by GoReleaser. DO NOT EDIT.
+# yaml-language-server: $schema=https://aka.ms/winget-manifest.version.1.5.0.schema.json
+PackageIdentifier: goreleaser.foo
+PackageVersion: 1.2.1
+DefaultLocale: en-US
+ManifestType: version
+ManifestVersion: 1.5.0
diff --git a/internal/pipe/winget/winget.go b/internal/pipe/winget/winget.go
index 6fc1a76c4b0..a080e9f8399 100644
--- a/internal/pipe/winget/winget.go
+++ b/internal/pipe/winget/winget.go
@@ -28,6 +28,7 @@ var (
 	errSkipUpload               = pipe.Skip("winget.skip_upload is set")
 	errSkipUploadAuto           = pipe.Skip("winget.skip_upload is set to 'auto', and current version is a pre-release")
 	errMultipleArchives         = pipe.Skip("found multiple archives for the same platform, please consider filtering by id")
+	errMixedFormats             = pipe.Skip("found archives with multiple formats (.exe and .zip)")
 
 	// copied from winget src
 	packageIdentifierValid = regexp.MustCompile("^[^\\.\\s\\\\/:\\*\\?\"<>\\|\\x01-\\x1f]{1,32}(\\.[^\\.\\s\\\\/:\\*\\?\"<>\\|\\x01-\\x1f]{1,32}){1,7}$")
@@ -165,8 +166,13 @@ func (p Pipe) doRun(ctx *context.Context, winget config.Winget, cl client.Releas
 
 	filters := []artifact.Filter{
 		artifact.ByGoos("windows"),
-		artifact.ByFormats("zip"),
-		artifact.ByType(artifact.UploadableArchive),
+		artifact.Or(
+			artifact.And(
+				artifact.ByFormats("zip"),
+				artifact.ByType(artifact.UploadableArchive),
+			),
+			artifact.ByType(artifact.UploadableBinary),
+		),
 		artifact.Or(
 			artifact.ByGoarch("386"),
 			artifact.ByGoarch("arm64"),
@@ -231,32 +237,33 @@ func (p Pipe) doRun(ctx *context.Context, winget config.Winget, cl client.Releas
 		},
 	}
 
-	var amd64Count, i386count int
+	var amd64Count, i386count, zipCount, binaryCount int
 	for _, archive := range archives {
 		sha256, err := archive.Checksum("sha256")
 		if err != nil {
 			return err
 		}
-		var files []InstallerItemFile
-		folder := artifact.ExtraOr(*archive, artifact.ExtraWrappedIn, ".")
-		for _, bin := range artifact.ExtraOr(*archive, artifact.ExtraBinaries, []string{}) {
-			files = append(files, InstallerItemFile{
-				RelativeFilePath:     strings.ReplaceAll(filepath.Join(folder, bin), "/", "\\"),
-				PortableCommandAlias: strings.TrimSuffix(filepath.Base(bin), ".exe"),
-			})
-		}
 		url, err := tmpl.New(ctx).WithArtifact(archive).Apply(winget.URLTemplate)
 		if err != nil {
 			return err
 		}
-		installer.Installers = append(installer.Installers, InstallerItem{
-			Architecture:         fromGoArch[archive.Goarch],
-			NestedInstallerType:  "portable",
-			NestedInstallerFiles: files,
-			InstallerURL:         url,
-			InstallerSha256:      sha256,
-			UpgradeBehavior:      "uninstallPrevious",
-		})
+		item := InstallerItem{
+			Architecture:    fromGoArch[archive.Goarch],
+			InstallerURL:    url,
+			InstallerSha256: sha256,
+			UpgradeBehavior: "uninstallPrevious",
+		}
+		if archive.Format() == "zip" {
+			zipCount++
+			installer.InstallerType = "zip"
+			item.NestedInstallerType = "portable"
+			item.NestedInstallerFiles = installerItemFilesFor(*archive)
+		} else {
+			binaryCount++
+			installer.InstallerType = "portable"
+			installer.Commands = []string{winget.Name}
+		}
+		installer.Installers = append(installer.Installers, item)
 		switch archive.Goarch {
 		case "386":
 			i386count++
@@ -265,6 +272,10 @@ func (p Pipe) doRun(ctx *context.Context, winget config.Winget, cl client.Releas
 		}
 	}
 
+	if binaryCount > 0 && zipCount > 0 {
+		return errMixedFormats
+	}
+
 	if i386count > 1 || amd64Count > 1 {
 		return errMultipleArchives
 	}
@@ -437,3 +448,15 @@ func repoFileID(tp artifact.Type) string {
 		return ""
 	}
 }
+
+func installerItemFilesFor(archive artifact.Artifact) []InstallerItemFile {
+	var files []InstallerItemFile
+	folder := artifact.ExtraOr(archive, artifact.ExtraWrappedIn, ".")
+	for _, bin := range artifact.ExtraOr(archive, artifact.ExtraBinaries, []string{}) {
+		files = append(files, InstallerItemFile{
+			RelativeFilePath:     strings.ReplaceAll(filepath.Join(folder, bin), "/", "\\"),
+			PortableCommandAlias: strings.TrimSuffix(filepath.Base(bin), ".exe"),
+		})
+	}
+	return files
+}
diff --git a/internal/pipe/winget/winget_test.go b/internal/pipe/winget/winget_test.go
index b9795910243..1e1ef2c5ef8 100644
--- a/internal/pipe/winget/winget_test.go
+++ b/internal/pipe/winget/winget_test.go
@@ -64,6 +64,21 @@ func TestRunPipe(t *testing.T) {
 				},
 			},
 		},
+		{
+			name:             "mixed-formats",
+			expectRunErrorIs: errMixedFormats,
+			winget: config.Winget{
+				Name:             "mixed",
+				Publisher:        "Foo",
+				License:          "MIT",
+				ShortDescription: "foo bar zaz",
+				IDs:              []string{"zaz", "bar"},
+				Repository: config.RepoRef{
+					Owner: "foo",
+					Name:  "bar",
+				},
+			},
+		},
 		{
 			name:       "full",
 			expectPath: "manifests/b/Beckersoft LTDA/foo/1.2.1",
@@ -650,6 +665,7 @@ func TestRunPipe(t *testing.T) {
 			goarch := "amd64"
 			createFakeArtifact("partial", goos, goarch, "v1", "", nil)
 			createFakeArtifact("foo", goos, goarch, "v1", "", nil)
+			createFakeArtifact("zaz", goos, goarch, "v1", "", nil)
 			createFakeArtifact("wrapped-in-dir", goos, goarch, "v1", "", map[string]any{
 				artifact.ExtraWrappedIn: "foo",
 				artifact.ExtraBinaries:  []string{"bin/foo.exe"},
@@ -657,6 +673,17 @@ func TestRunPipe(t *testing.T) {
 
 			goarch = "386"
 			createFakeArtifact("foo", goos, goarch, "", "", nil)
+			ctx.Artifacts.Add(&artifact.Artifact{
+				Name:   "bar.exe",
+				Path:   "doesnt-matter",
+				Goos:   goos,
+				Goarch: goarch,
+				Type:   artifact.UploadableBinary,
+				Extra: map[string]interface{}{
+					artifact.ExtraID: "bar",
+				},
+			})
+			createFakeArtifact("bar", goos, goarch, "v1", "", nil)
 			createFakeArtifact("wrapped-in-dir", goos, goarch, "", "", map[string]any{
 				artifact.ExtraWrappedIn: "foo",
 				artifact.ExtraBinaries:  []string{"bin/foo.exe"},
@@ -750,3 +777,70 @@ func TestDefault(t *testing.T) {
 	require.NotEmpty(t, winget.CommitMessageTemplate)
 	require.Equal(t, "foo", winget.Name)
 }
+
+func TestFormatBinary(t *testing.T) {
+	folder := t.TempDir()
+	ctx := testctx.NewWithCfg(
+		config.Project{
+			Dist:        folder,
+			ProjectName: "foo",
+			Winget: []config.Winget{{
+				Name:             "foo",
+				Publisher:        "goreleaser",
+				License:          "MIT",
+				ShortDescription: "foo bar zaz",
+				IDs:              []string{"foo"},
+				Repository: config.RepoRef{
+					Owner: "foo",
+					Name:  "bar",
+				},
+			}},
+		},
+		testctx.WithVersion("1.2.1"),
+		testctx.WithCurrentTag("v1.2.1"),
+		testctx.WithSemver(1, 2, 1, "rc1"),
+		testctx.WithDate(time.Date(2023, 6, 12, 20, 32, 10, 12, time.Local)),
+	)
+	ctx.ReleaseNotes = "the changelog for this release..."
+	createFakeArtifact := func(id, goos, goarch, goamd64 string) {
+		path := filepath.Join(folder, "dist/foo_"+goos+goarch+goamd64+".exe")
+		art := artifact.Artifact{
+			Name:    "foo_" + goos + "_" + goarch + goamd64 + ".exe",
+			Path:    path,
+			Goos:    goos,
+			Goarch:  goarch,
+			Goamd64: goamd64,
+			Type:    artifact.UploadableBinary,
+			Extra: map[string]interface{}{
+				artifact.ExtraID: id,
+			},
+		}
+		ctx.Artifacts.Add(&art)
+		require.NoError(t, os.MkdirAll(filepath.Dir(path), 0o755))
+		f, err := os.Create(path)
+		require.NoError(t, err)
+		require.NoError(t, f.Close())
+	}
+
+	goos := "windows"
+	createFakeArtifact("foo", goos, "amd64", "v1")
+	createFakeArtifact("foo", goos, "386", "")
+	createFakeArtifact("foo", goos, "arm64", "")
+
+	client := client.NewMock()
+	pipe := Pipe{}
+
+	require.NoError(t, pipe.Default(ctx))
+	require.NoError(t, pipe.runAll(ctx, client))
+	for _, winget := range ctx.Artifacts.Filter(artifact.Or(
+		artifact.ByType(artifact.WingetInstaller),
+		artifact.ByType(artifact.WingetVersion),
+		artifact.ByType(artifact.WingetDefaultLocale),
+	)).List() {
+		bts, err := os.ReadFile(winget.Path)
+		require.NoError(t, err)
+		golden.RequireEqualExtSubfolder(t, bts, extFor(winget.Type))
+	}
+	require.NoError(t, pipe.publishAll(ctx, client))
+	require.True(t, client.CreatedFile)
+}