diff --git a/internal/pipe/archive/archive.go b/internal/pipe/archive/archive.go
index 8661cb85353..042718afffc 100644
--- a/internal/pipe/archive/archive.go
+++ b/internal/pipe/archive/archive.go
@@ -190,11 +190,15 @@ func doCreate(ctx *context.Context, arch config.Archive, binaries []*artifact.Ar
 	}
 	bins := []string{}
 	for _, binary := range binaries {
+		dst := binary.Name
+		if arch.StripParentBinaryFolder {
+			dst = filepath.Base(dst)
+		}
 		if err := a.Add(config.File{
 			Source:      binary.Path,
-			Destination: binary.Name,
+			Destination: dst,
 		}); err != nil {
-			return fmt.Errorf("failed to add: '%s' -> '%s': %w", binary.Path, binary.Name, err)
+			return fmt.Errorf("failed to add: '%s' -> '%s': %w", binary.Path, dst, err)
 		}
 		bins = append(bins, binary.Name)
 	}
diff --git a/internal/pipe/archive/archive_test.go b/internal/pipe/archive/archive_test.go
index 4fba3b4196f..e863063eaa6 100644
--- a/internal/pipe/archive/archive_test.go
+++ b/internal/pipe/archive/archive_test.go
@@ -33,9 +33,35 @@ func createFakeBinary(t *testing.T, dist, arch, bin string) {
 
 func TestRunPipe(t *testing.T) {
 	folder := testlib.Mktmp(t)
-	for _, format := range []string{"tar.gz", "zip"} {
-		t.Run("Archive format "+format, func(t *testing.T) {
-			dist := filepath.Join(folder, format+"_dist")
+	for _, dets := range []struct {
+		Format string
+		Strip  bool
+	}{
+		{
+			Format: "tar.gz",
+			Strip:  true,
+		},
+		{
+			Format: "tar.gz",
+			Strip:  false,
+		},
+
+		{
+			Format: "zip",
+			Strip:  true,
+		},
+		{
+			Format: "zip",
+			Strip:  false,
+		},
+	} {
+		format := dets.Format
+		name := "archive." + format
+		if dets.Strip {
+			name = "strip_" + name
+		}
+		t.Run(name, func(t *testing.T) {
+			dist := filepath.Join(folder, name+"_dist")
 			require.NoError(t, os.Mkdir(dist, 0o755))
 			for _, arch := range []string{"darwinamd64v1", "darwinall", "linux386", "linuxarm7", "linuxmipssoftfloat", "linuxamd64v3"} {
 				createFakeBinary(t, dist, arch, "bin/mybin")
@@ -56,9 +82,10 @@ func TestRunPipe(t *testing.T) {
 					ProjectName: "foobar",
 					Archives: []config.Archive{
 						{
-							ID:           "myid",
-							Builds:       []string{"default"},
-							NameTemplate: defaultNameTemplate,
+							ID:                      "myid",
+							Builds:                  []string{"default"},
+							NameTemplate:            defaultNameTemplate,
+							StripParentBinaryFolder: dets.Strip,
 							Files: []config.File{
 								{Source: "README.{{.Os}}.*"},
 								{Source: "./foo/**/*"},
@@ -169,6 +196,7 @@ func TestRunPipe(t *testing.T) {
 			ctx.Config.Archives[0].Format = format
 			require.NoError(t, Pipe{}.Run(ctx))
 			archives := ctx.Artifacts.Filter(artifact.ByType(artifact.UploadableArchive)).List()
+
 			for _, arch := range archives {
 				expectBin := "bin/mybin"
 				if arch.Goos == "windows" {
@@ -181,6 +209,11 @@ func TestRunPipe(t *testing.T) {
 			require.Len(t, archives, 7)
 			// TODO: should verify the artifact fields here too
 
+			expectBin := "bin/mybin"
+			if dets.Strip {
+				expectBin = "mybin"
+			}
+
 			if format == "tar.gz" {
 				// Check archive contents
 				for name, os := range map[string]string{
@@ -196,7 +229,7 @@ func TestRunPipe(t *testing.T) {
 						[]string{
 							fmt.Sprintf("README.%s.md", os),
 							"foo/bar/foobar/blah.txt",
-							"bin/mybin",
+							expectBin,
 						},
 						tarFiles(t, filepath.Join(dist, name)),
 					)
@@ -208,7 +241,7 @@ func TestRunPipe(t *testing.T) {
 					[]string{
 						"README.windows.md",
 						"foo/bar/foobar/blah.txt",
-						"bin/mybin.exe",
+						expectBin + ".exe",
 					},
 					zipFiles(t, filepath.Join(dist, "foobar_0.0.1_windows_amd64.zip")),
 				)
diff --git a/pkg/config/config.go b/pkg/config/config.go
index 5d834dd8964..e880fe27ce4 100644
--- a/pkg/config/config.go
+++ b/pkg/config/config.go
@@ -493,6 +493,7 @@ type Archive struct {
 	Format                    string            `yaml:"format,omitempty" json:"format,omitempty"`
 	FormatOverrides           []FormatOverride  `yaml:"format_overrides,omitempty" json:"format_overrides,omitempty"`
 	WrapInDirectory           string            `yaml:"wrap_in_directory,omitempty" json:"wrap_in_directory,omitempty" jsonschema:"oneof_type=string;boolean"`
+	StripParentBinaryFolder   bool              `yaml:"strip_parent_binary_folder,omitempty" json:"strip_parent_binary_folder,omitempty"`
 	Files                     []File            `yaml:"files,omitempty" json:"files,omitempty"`
 	Meta                      bool              `yaml:"meta,omitempty" json:"meta,omitempty"`
 	AllowDifferentBinaryCount bool              `yaml:"allow_different_binary_count,omitempty" json:"allow_different_binary_count,omitempty"`
diff --git a/www/docs/customization/archive.md b/www/docs/customization/archive.md
index 803b137c281..239eff61285 100644
--- a/www/docs/customization/archive.md
+++ b/www/docs/customization/archive.md
@@ -56,6 +56,11 @@ archives:
     # Default is false.
     wrap_in_directory: true
 
+    # If set to true, will strip the parent directories away from binary files.
+    # This might be useful if you have your binary be built with a subdir for some reason, but do no want that subdir inside the archive.
+    # Default is false.
+    strip_parent_binary_folder: true
+
     # Can be used to change the archive formats for specific GOOSs.
     # Most common use case is to archive as zip on Windows.
     # Default is empty.