diff --git a/internal/middleware/logging.go b/internal/middleware/logging.go
index 34315a5ff7e..d4a945011fe 100644
--- a/internal/middleware/logging.go
+++ b/internal/middleware/logging.go
@@ -1,8 +1,6 @@
 package middleware
 
 import (
-	"strings"
-
 	"github.com/apex/log"
 	"github.com/apex/log/handlers/cli"
 	"github.com/fatih/color"
@@ -30,7 +28,7 @@ func Logging(title string, next Action, padding Padding) Action {
 			cli.Default.Padding = int(DefaultInitialPadding)
 		}()
 		cli.Default.Padding = int(padding)
-		log.Infof(color.New(color.Bold).Sprint(strings.ToUpper(title)))
+		log.Infof(color.New(color.Bold).Sprint(title))
 		cli.Default.Padding = int(padding + DefaultInitialPadding)
 		return next(ctx)
 	}
diff --git a/internal/pipe/artifactory/artifactory.go b/internal/pipe/artifactory/artifactory.go
index a50e0844069..6fae415c8e7 100644
--- a/internal/pipe/artifactory/artifactory.go
+++ b/internal/pipe/artifactory/artifactory.go
@@ -40,7 +40,7 @@ type Pipe struct{}
 
 // String returns the description of the pipe
 func (Pipe) String() string {
-	return "Artifactory"
+	return "artifactory"
 }
 
 // Default sets the pipe defaults
diff --git a/internal/pipe/before/before.go b/internal/pipe/before/before.go
index c457d36d035..5b000dbd099 100644
--- a/internal/pipe/before/before.go
+++ b/internal/pipe/before/before.go
@@ -16,7 +16,7 @@ type Pipe struct{}
 
 // String is the name of this pipe
 func (Pipe) String() string {
-	return "Running before hooks"
+	return "running before hooks"
 }
 
 // Run executes the hooks
diff --git a/internal/pipe/blob/blob.go b/internal/pipe/blob/blob.go
index d3c2c81bf89..3f6260ab4f8 100644
--- a/internal/pipe/blob/blob.go
+++ b/internal/pipe/blob/blob.go
@@ -15,7 +15,7 @@ type Pipe struct{}
 
 // String returns the description of the pipe
 func (Pipe) String() string {
-	return "Blob"
+	return "blobs"
 }
 
 // Default sets the pipe defaults
diff --git a/internal/pipe/docker/docker.go b/internal/pipe/docker/docker.go
index dc4d818df8a..d166fa36174 100644
--- a/internal/pipe/docker/docker.go
+++ b/internal/pipe/docker/docker.go
@@ -26,7 +26,7 @@ var ErrNoDocker = errors.New("docker not present in $PATH")
 type Pipe struct{}
 
 func (Pipe) String() string {
-	return "Docker images"
+	return "docker images"
 }
 
 // Default sets the pipe defaults
diff --git a/internal/pipe/nfpm/nfpm.go b/internal/pipe/nfpm/nfpm.go
index 2bff4499547..a68eb18e1c8 100644
--- a/internal/pipe/nfpm/nfpm.go
+++ b/internal/pipe/nfpm/nfpm.go
@@ -30,7 +30,7 @@ const defaultNameTemplate = "{{ .ProjectName }}_{{ .Version }}_{{ .Os }}_{{ .Arc
 type Pipe struct{}
 
 func (Pipe) String() string {
-	return "Linux packages with nfpm"
+	return "linux packages"
 }
 
 // Default sets the pipe defaults
diff --git a/internal/pipe/release/release.go b/internal/pipe/release/release.go
index d8783dc0f8a..f1ff1dd8ded 100644
--- a/internal/pipe/release/release.go
+++ b/internal/pipe/release/release.go
@@ -26,7 +26,7 @@ var ErrMultipleReleases = errors.New("multiple releases are defined. Only one is
 type Pipe struct{}
 
 func (Pipe) String() string {
-	return "GitHub/GitLab/Gitea Releases"
+	return "github/gitlab/gitea releases"
 }
 
 // Default sets the pipe defaults
diff --git a/internal/pipe/scoop/scoop.go b/internal/pipe/scoop/scoop.go
index 278b08f23ed..7180ec6ed24 100644
--- a/internal/pipe/scoop/scoop.go
+++ b/internal/pipe/scoop/scoop.go
@@ -25,7 +25,7 @@ var ErrTokenTypeNotImplementedForScoop = errors.New("token type not implemented
 type Pipe struct{}
 
 func (Pipe) String() string {
-	return "scoop manifest"
+	return "scoop manifests"
 }
 
 // Publish scoop manifest
diff --git a/internal/pipe/semver/semver.go b/internal/pipe/semver/semver.go
index 74d05d10478..c02a9fa2fac 100644
--- a/internal/pipe/semver/semver.go
+++ b/internal/pipe/semver/semver.go
@@ -13,7 +13,7 @@ type Pipe struct{}
 
 // String is the name of this pipe
 func (Pipe) String() string {
-	return "Parsing tag"
+	return "parsing tag"
 }
 
 // Run executes the hooks
diff --git a/internal/pipe/snapcraft/snapcraft.go b/internal/pipe/snapcraft/snapcraft.go
index 41090ac7f98..6c4a9fe6280 100644
--- a/internal/pipe/snapcraft/snapcraft.go
+++ b/internal/pipe/snapcraft/snapcraft.go
@@ -61,7 +61,7 @@ const defaultNameTemplate = "{{ .ProjectName }}_{{ .Version }}_{{ .Os }}_{{ .Arc
 type Pipe struct{}
 
 func (Pipe) String() string {
-	return "Snapcraft Packages"
+	return "snapcraft packages"
 }
 
 // Default sets the pipe defaults
diff --git a/internal/pipe/upload/upload.go b/internal/pipe/upload/upload.go
index cdfb0d4fd09..811f0d5ec18 100644
--- a/internal/pipe/upload/upload.go
+++ b/internal/pipe/upload/upload.go
@@ -17,7 +17,7 @@ type Pipe struct{}
 
 // String returns the description of the pipe
 func (Pipe) String() string {
-	return "HTTP Upload"
+	return "http upload"
 }
 
 // Default sets the pipe defaults