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Istio Brand Guidelines

The Istio trademark and logos (“Istio Trademarks”) are treated separately from the copyright or patent license grants contained in the Apache-licensed Istio repositories on GitHub. Any use of the Istio Trademarks other than those permitted in these guidelines must be approved in advance.

Purpose of the Brand Guidelines

Trademarks are used to identify and distinguish one source of goods or services from another, and to make it easier for a user to quickly tell who is behind a particular product or project. These guidelines exist to ensure that the Istio project can share its platform under open source licenses while making sure that the “Istio” brand is protected as a meaningful source identifier in a way that is consistent with trademark law.

Acceptable Uses

Given the open nature of Istio, you may use the Istio trademark to refer to the project without prior written permission. Examples of these acceptable references include the following:

  • To refer to the Istio project itself

  • To refer to unmodified source code or other files shared by the Istio repositories on GitHub

  • To accurately identify that your design or implementation is based on or is for use with the Istio platform

  • To discuss the Istio project for educational or informational purposes

Acceptable Examples:

  • “[Your Product/Offering] for Istio”

  • “[XYZ] Conference for Istio Users”

  • “Making [XYZ] better with Istio”

Usage Guidelines

  • The Istio name may not be used or registered in a manner that would cause confusion as to the Istio project’s affiliation or endorsement.

  • Don’t use the Istio name as part of your company name, product name, domain name, or social media profile.

  • Other than as permitted by these guidelines, the Istio name should not be combined with other trademarks, terms, or source identifiers.

  • Don't remove, distort or alter any element of the Istio Trademarks without permission.

  • Do not shorten, abbreviate, or change the spelling of the Istio name.

  • Do not change the color or design elements of the Istio logo, or combine the logo with any other text.

  • Community websites, social media accounts, or other community-organized properties or organizations should follow the naming convention "[XYZ] for Istio Users" or "[XYZ] for Istio Contributors".

  • The name "Istio Working Group" can only be used by approved working groups maintaining code in the Istio GitHub organization under Istio Project governance.

  • If you’re organizing a conference, training, or certification program, you can use the word Istio to refer to the technology that the event or program covers. However, Istio cannot be contained in the title name for your conference or program (such as IstioConf or Certified Istio Administrator) without further explanation. An example of an appropriate usage could be “XYZ Conference for Istio Users” or “XYZ Certification Program for Istio Users” with XYZ being your own brand name. Any related materials should also prominently disclaim any official affiliation with or endorsement by the Istio project.

  • Don’t use the Istio mark prominently on posters, brochures, signs, websites, or other marketing materials to promote your events, products or services without written permission from Istio Steering.

  • Don't use the Istio name or logo to indicate that your design or implementation is endorsed by, or a part of the Istio project without prior written permission.

Unacceptable Examples:

  • “[Company] Istio [Product/Offering]”

  • “[XYZ]Istio”

  • “Istio Day”

The Istio Steering Committee understands the community need for a conformance standard, which would authorize expanded use of the Istio mark. We plan to implement a conformance standard at a future date, and commit to creating a Conformance Task Force no later than Q4 2021.

The Istio Steering Committee reserves the right to deny specific use cases if, in the opinion of the Steering Committee, the use case would not be in the best interest of the Istio Community.

Contact Us

Please do not hesitate to contact us at istio-steering@googlegroups.com if you are unsure whether your intended use of the Istio Trademarks is in compliance with these guidelines, or to ask for permission to use the Istio Trademarks, clearly describing the intended usage and duration.