diff --git a/docs/content/2.guide/2.directory-structure/1.components.md b/docs/content/2.guide/2.directory-structure/1.components.md
index 000aafd66f9..9e959c11ce7 100644
--- a/docs/content/2.guide/2.directory-structure/1.components.md
+++ b/docs/content/2.guide/2.directory-structure/1.components.md
@@ -223,6 +223,24 @@ This feature only works with Nuxt auto-imports and `#components` imports. Explic
 </template>
 ```
 
+## `<DevOnly>` Component
+
+Nuxt provides the `<DevOnly>` component to render a component only during development.
+
+The content will not be included in production builds and tree-shaken.
+
+```html{}[pages/example.vue]
+<template>
+  <div>
+    <Sidebar />
+    <DevOnly>
+      <!-- this component will only be rendered during development -->
+      <LazyDebugBar />
+    </DevOnly>
+  </div>
+</template>
+```
+
 ## Library Authors
 
 Making Vue component libraries with automatic tree-shaking and component registration is super easy ✨
diff --git a/packages/nuxt/src/app/components/dev-only.mjs b/packages/nuxt/src/app/components/dev-only.mjs
new file mode 100644
index 00000000000..ba7cd22deaf
--- /dev/null
+++ b/packages/nuxt/src/app/components/dev-only.mjs
@@ -0,0 +1,11 @@
+import { defineComponent } from 'vue'
+
+export default defineComponent({
+  name: 'DevOnly',
+  setup (_, props) {
+    if (process.dev) {
+      return () => props.slots.default?.()
+    }
+    return () => null
+  }
+})
diff --git a/packages/nuxt/src/core/nuxt.ts b/packages/nuxt/src/core/nuxt.ts
index a3caf948798..2f1d34c1a3d 100644
--- a/packages/nuxt/src/core/nuxt.ts
+++ b/packages/nuxt/src/core/nuxt.ts
@@ -17,6 +17,7 @@ import { version } from '../../package.json'
 import { ImportProtectionPlugin, vueAppPatterns } from './plugins/import-protection'
 import { UnctxTransformPlugin } from './plugins/unctx'
 import { TreeShakePlugin } from './plugins/tree-shake'
+import { DevOnlyPlugin } from './plugins/dev-only'
 import { addModuleTranspiles } from './modules'
 import { initNitro } from './nitro'
 
@@ -89,6 +90,10 @@ async function initNuxt (nuxt: Nuxt) {
     addVitePlugin(TreeShakePlugin.vite({ sourcemap: nuxt.options.sourcemap.client, treeShake: removeFromClient }), { server: false })
     addWebpackPlugin(TreeShakePlugin.webpack({ sourcemap: nuxt.options.sourcemap.server, treeShake: removeFromServer }), { client: false })
     addWebpackPlugin(TreeShakePlugin.webpack({ sourcemap: nuxt.options.sourcemap.client, treeShake: removeFromClient }), { server: false })
+
+    // DevOnly component tree-shaking - build time only
+    addVitePlugin(DevOnlyPlugin.vite({ sourcemap: nuxt.options.sourcemap.server || nuxt.options.sourcemap.client }))
+    addWebpackPlugin(DevOnlyPlugin.webpack({ sourcemap: nuxt.options.sourcemap.server || nuxt.options.sourcemap.client }))
   }
 
   // TODO: [Experimental] Avoid emitting assets when flag is enabled
@@ -139,6 +144,12 @@ async function initNuxt (nuxt: Nuxt) {
     filePath: resolve(nuxt.options.appDir, 'components/client-only')
   })
 
+  // Add <DevOnly>
+  addComponent({
+    name: 'DevOnly',
+    filePath: resolve(nuxt.options.appDir, 'components/dev-only')
+  })
+
   // Add <ServerPlaceholder>
   addComponent({
     name: 'ServerPlaceholder',
diff --git a/packages/nuxt/src/core/plugins/dev-only.ts b/packages/nuxt/src/core/plugins/dev-only.ts
new file mode 100644
index 00000000000..84d88e8f69c
--- /dev/null
+++ b/packages/nuxt/src/core/plugins/dev-only.ts
@@ -0,0 +1,45 @@
+import { pathToFileURL } from 'node:url'
+import { stripLiteral } from 'strip-literal'
+import { parseQuery, parseURL } from 'ufo'
+import MagicString from 'magic-string'
+import { createUnplugin } from 'unplugin'
+
+interface DevOnlyPluginOptions {
+  sourcemap?: boolean
+}
+
+export const DevOnlyPlugin = createUnplugin((options: DevOnlyPluginOptions) => {
+  const DEVONLY_COMP_RE = /<dev-?only>(:?[\s\S]*)<\/dev-?only>/gmi
+
+  return {
+    name: 'nuxt:server-devonly:transfrom',
+    enforce: 'pre',
+    transformInclude (id) {
+      const { pathname, search } = parseURL(decodeURIComponent(pathToFileURL(id).href))
+      const { type } = parseQuery(search)
+
+      // vue files
+      if (pathname.endsWith('.vue') && (type === 'template' || !search)) {
+        return true
+      }
+    },
+    transform (code, id) {
+      if (!code.match(DEVONLY_COMP_RE)) { return }
+
+      const s = new MagicString(code)
+      const strippedCode = stripLiteral(code)
+      for (const match of strippedCode.matchAll(DEVONLY_COMP_RE) || []) {
+        s.remove(match.index!, match.index! + match[0].length)
+      }
+
+      if (s.hasChanged()) {
+        return {
+          code: s.toString(),
+          map: options.sourcemap
+            ? s.generateMap({ source: id, includeContent: true })
+            : undefined
+        }
+      }
+    }
+  }
+})