diff --git a/.github/workflows/main.yml b/.github/workflows/main.yml
index 190667bbffd6b..5742b2d73f204 100644
--- a/.github/workflows/main.yml
+++ b/.github/workflows/main.yml
@@ -184,3 +184,38 @@ jobs:
           max_attempts: 3
           timeout_minutes: 10
           command: npm run funit
+  chrome-headless:
+    runs-on: ${{ matrix.os }}
+    strategy:
+      matrix:
+        # https://github.com/actions/virtual-environments#available-environments
+        os: [ubuntu-latest, macos-latest, windows-latest]
+        node: [16]
+    steps:
+      - name: Checkout
+        uses: actions/checkout@v3
+        with:
+          fetch-depth: 2
+
+      - name: Set up Node.js
+        uses: actions/setup-node@v3.1.1
+        with:
+          node-version: ${{ matrix.node }}
+
+      - name: Install dependencies
+        run: |
+          npm install
+          ls .local-chromium
+
+      - name: Build
+        run: |
+          npm run build
+
+      - name: Run unit tests
+        uses: nick-invision/retry@v2
+        env:
+          CHROMIUM: true
+        with:
+          max_attempts: 1
+          command: npm run chrome-headless-unit
+          timeout_minutes: 60
diff --git a/package.json b/package.json
index 23f42fe0fc5d6..fe96de5458d97 100644
--- a/package.json
+++ b/package.json
@@ -18,6 +18,7 @@
     "test-browser": "wtr",
     "test-browser-watch": "wtr --watch",
     "unit": "npm run tsc-cjs && mocha --config mocha-config/puppeteer-unit-tests.js",
+    "chrome-headless-unit": "cross-env HEADLESS=chrome npm run unit",
     "unit-debug": "npm run tsc-cjs && mocha --inspect-brk --config mocha-config/puppeteer-unit-tests.js",
     "unit-with-coverage": "cross-env COVERAGE=1 npm run unit",
     "assert-unit-coverage": "cross-env COVERAGE=1 mocha --config mocha-config/coverage-tests.js",
diff --git a/src/node/LaunchOptions.ts b/src/node/LaunchOptions.ts
index 81173b1970625..da9fd650b9246 100644
--- a/src/node/LaunchOptions.ts
+++ b/src/node/LaunchOptions.ts
@@ -27,7 +27,7 @@ export interface BrowserLaunchArgumentOptions {
    * Whether to run the browser in headless mode.
    * @defaultValue true
    */
-  headless?: boolean;
+  headless?: boolean | 'chrome';
   /**
    * Path to a user data directory.
    * {@link https://chromium.googlesource.com/chromium/src/+/refs/heads/main/docs/user_data_dir.md | see the Chromium docs}
diff --git a/src/node/Launcher.ts b/src/node/Launcher.ts
index 4abae70c734b6..17301d0e07b7e 100644
--- a/src/node/Launcher.ts
+++ b/src/node/Launcher.ts
@@ -241,7 +241,11 @@ class ChromeLauncher implements ProductLauncher {
       chromeArguments.push(`--user-data-dir=${path.resolve(userDataDir)}`);
     if (devtools) chromeArguments.push('--auto-open-devtools-for-tabs');
     if (headless) {
-      chromeArguments.push('--headless', '--hide-scrollbars', '--mute-audio');
+      chromeArguments.push(
+        headless === 'chrome' ? '--headless=chrome' : '--headless',
+        '--hide-scrollbars',
+        '--mute-audio'
+      );
     }
     if (args.every((arg) => arg.startsWith('-')))
       chromeArguments.push('about:blank');
diff --git a/test/mocha-utils.ts b/test/mocha-utils.ts
index 97909df98f092..abf80397dc279 100644
--- a/test/mocha-utils.ts
+++ b/test/mocha-utils.ts
@@ -64,8 +64,8 @@ const product =
 
 const alternativeInstall = process.env.PUPPETEER_ALT_INSTALL || false;
 
-const isHeadless =
-  (process.env.HEADLESS || 'true').trim().toLowerCase() === 'true';
+const headless = (process.env.HEADLESS || 'true').trim().toLowerCase();
+const isHeadless = headless === 'true' || headless === 'chrome';
 const isFirefox = product === 'firefox';
 const isChrome = product === 'Chromium';
 
@@ -82,7 +82,7 @@ const defaultBrowserOptions = Object.assign(
   {
     handleSIGINT: true,
     executablePath: process.env.BINARY,
-    headless: isHeadless,
+    headless: headless === 'chrome' ? ('chrome' as const) : isHeadless,
     dumpio: !!process.env.DUMPIO,
   },
   extraLaunchOptions