diff --git a/docs/api.md b/docs/api.md
index 65c6014773caf..e4109a15dbff4 100644
--- a/docs/api.md
+++ b/docs/api.md
@@ -457,6 +457,7 @@ const puppeteer = require('puppeteer');
     - `isLandscape` <[boolean]> Specifies if viewport is in landscape mode. Defaults to `false`.
   - `slowMo` <[number]> Slows down Puppeteer operations by the specified amount of milliseconds. Useful so that you can see what is going on.
   - `transport` <[ConnectionTransport]> **Experimental** Specify a custom transport object for Puppeteer to use.
+  - `product` <[string]> Possible values are: `chrome`, `firefox`. Defaults to `chrome`.
 - returns: <[Promise]<[Browser]>>
 
 This methods attaches Puppeteer to an existing browser instance.
diff --git a/examples/cross-browser.js b/examples/cross-browser.js
new file mode 100644
index 0000000000000..1206d90c4bede
--- /dev/null
+++ b/examples/cross-browser.js
@@ -0,0 +1,48 @@
+const puppeteer = require('puppeteer');
+
+/**
+ * To have Puppeteer fetch a Firefox binary for you, first run:
+ *
+ *  PUPPETEER_PRODUCT=firefox npm install
+ *
+ * To get additional logging about which browser binary is executed,
+ * run this example as:
+ *
+ *   DEBUG=puppeteer:launcher NODE_PATH=../ node examples/cross-browser.js
+ *
+ * You can set a custom binary with the `executablePath` launcher option.
+ *
+ *
+ */
+
+const firefoxOptions = {
+  product: 'firefox',
+  extraPrefsFirefox: {
+    // Enable additional Firefox logging from its protocol implementation
+    // 'remote.log.level': 'Trace',
+  },
+  // Make browser logs visible
+  dumpio: true,
+};
+
+(async() => {
+  const browser = await puppeteer.launch(firefoxOptions);
+
+  const page = await browser.newPage();
+  console.log(await browser.version());
+
+  await page.goto('https://news.ycombinator.com/');
+
+  // Extract articles from the page.
+  const resultsSelector = '.storylink';
+  const links = await page.evaluate(resultsSelector => {
+    const anchors = Array.from(document.querySelectorAll(resultsSelector));
+    return anchors.map(anchor => {
+      const title = anchor.textContent.trim();
+      return `${title} - ${anchor.href}`;
+    });
+  }, resultsSelector);
+  console.log(links.join('\n'));
+
+  await browser.close();
+})();
diff --git a/src/Puppeteer.js b/src/Puppeteer.js
index 7b12ae9b4f6c8..e477a05d21056 100644
--- a/src/Puppeteer.js
+++ b/src/Puppeteer.js
@@ -40,13 +40,29 @@ module.exports = class {
   }
 
   /**
-   * @param {!(Launcher.BrowserOptions & {browserWSEndpoint?: string, browserURL?: string, transport?: !Puppeteer.ConnectionTransport})} options
+   * @param {!(Launcher.BrowserOptions & {browserWSEndpoint?: string, browserURL?: string, transport?: !Puppeteer.ConnectionTransport}) & {product?: string}=} options
    * @return {!Promise<!Puppeteer.Browser>}
    */
   connect(options) {
+    this._productName = options.product;
     return this._launcher.connect(options);
   }
 
+  /**
+   * @param {string} name
+   */
+  set _productName(name) {
+    this._changedProduct = this.__productName !== name;
+    this.__productName = name;
+  }
+
+  /**
+   * @return {string}
+   */
+  get _productName() {
+    return this.__productName;
+  }
+
   /**
    * @return {string}
    */
@@ -58,7 +74,7 @@ module.exports = class {
    * @return {!Puppeteer.ProductLauncher}
    */
   get _launcher() {
-    if (!this._lazyLauncher || this._lazyLauncher.product !== this._productName) {
+    if (!this._lazyLauncher || this._lazyLauncher.product !== this._productName || this._changedProduct) {
       // @ts-ignore
       const packageJson = require('../package.json');
       switch (this._productName) {
@@ -69,6 +85,7 @@ module.exports = class {
         default:
           this._preferredRevision = packageJson.puppeteer.chromium_revision;
       }
+      this._changedProduct = false;
       this._lazyLauncher = Launcher(this._projectRoot, this._preferredRevision, this._isPuppeteerCore, this._productName);
     }
     return this._lazyLauncher;