diff --git a/.github/workflows/markdown-link-checker.json b/.github/workflows/markdown-link-checker.json
index 5f1a93bb..5b2322fd 100644
--- a/.github/workflows/markdown-link-checker.json
+++ b/.github/workflows/markdown-link-checker.json
@@ -1,5 +1,8 @@
 {
   "ignorePatterns": [
+    {
+      "pattern": "example.org"
+    },
     {
       "pattern": "gitlab.com/profile"
     }
diff --git a/docs/github-releases.md b/docs/github-releases.md
index 045ef1ab..7a50e374 100644
--- a/docs/github-releases.md
+++ b/docs/github-releases.md
@@ -107,8 +107,8 @@ In case the release should not be made public yet, set `github.draft: true`.
 
 Use a different host from what would be derived from the Git url (e.g. when using GitHub Enterprise).
 
-By default, the GitHub API host is https://api.github.com. Setting `github.host` to `"private.source.com"` would result
-in release-it using https://private.source.com/api/v3.
+By default, the GitHub API host is https://api.github.com. Setting `github.host` to `"private.example.org"` would result
+in release-it using https://private.example.org/api/v3.
 
 ## Proxy
 
diff --git a/docs/recipes/my-version.md b/docs/recipes/my-version.md
index 6c7ee9bf..a1f6f558 100644
--- a/docs/recipes/my-version.md
+++ b/docs/recipes/my-version.md
@@ -54,7 +54,7 @@ class MyVersionPlugin extends Plugin {
     if (this.isReleased) {
       const name = this.getPackageName();
       const { version } = this.getContext();
-      this.log.log(`🔗 https://example.package-manager.org/${name}/${version}`);
+      this.log.log(`🔗 https://registry.example.org/${name}/${version}`);
     }
   }
 }
diff --git a/test/github.js b/test/github.js
index 786fa77a..0584ed60 100644
--- a/test/github.js
+++ b/test/github.js
@@ -214,7 +214,7 @@ test('should release to enterprise host', async t => {
 });
 
 test('should release to alternative host and proxy', async t => {
-  const remote = { api: 'https://my-custom-host.org/api/v3', host: 'my-custom-host.org' };
+  const remote = { api: 'https://custom.example.org/api/v3', host: 'custom.example.org' };
   interceptAuthentication(remote);
   interceptCollaborator(remote);
   interceptCreate(Object.assign({ body: { tag_name: '1.0.1' } }, remote));
@@ -222,8 +222,8 @@ test('should release to alternative host and proxy', async t => {
     git,
     github: {
       tokenRef,
-      pushRepo: `git://my-custom-host.org:user/repo`,
-      host: 'my-custom-host.org',
+      pushRepo: `git://custom.example.org:user/repo`,
+      host: 'custom.example.org',
       proxy: 'http://proxy:8080'
     }
   };
@@ -235,24 +235,24 @@ test('should release to alternative host and proxy', async t => {
 
   const { isReleased, releaseUrl } = github.getContext();
   t.true(isReleased);
-  t.is(releaseUrl, `https://my-custom-host.org/user/repo/releases/tag/1.0.1`);
+  t.is(releaseUrl, `https://custom.example.org/user/repo/releases/tag/1.0.1`);
   exec.restore();
 });
 
 test('should release to git.pushRepo', async t => {
-  const remote = { api: 'https://my-custom-host.org/api/v3', host: 'my-custom-host.org' };
+  const remote = { api: 'https://custom.example.org/api/v3', host: 'custom.example.org' };
   interceptCreate(Object.assign({ body: { tag_name: '1.0.1' } }, remote));
   const options = { git: { pushRepo: 'upstream', changelog: '' }, github: { tokenRef, skipChecks: true } };
   const github = factory(GitHub, { options });
   const exec = sinon.stub(github.shell, 'exec').callThrough();
   exec.withArgs('git describe --tags --match=* --abbrev=0').resolves('1.0.0');
-  exec.withArgs('git remote get-url upstream').resolves('https://my-custom-host.org/user/repo');
+  exec.withArgs('git remote get-url upstream').resolves('https://custom.example.org/user/repo');
 
   await runTasks(github);
 
   const { isReleased, releaseUrl } = github.getContext();
   t.true(isReleased);
-  t.is(releaseUrl, 'https://my-custom-host.org/user/repo/releases/tag/1.0.1');
+  t.is(releaseUrl, 'https://custom.example.org/user/repo/releases/tag/1.0.1');
   exec.restore();
 });
 
@@ -385,10 +385,10 @@ test('should generate GitHub web release url for enterprise host', async t => {
   const options = {
     git,
     github: {
-      pushRepo: 'git://my-custom-host.org:user/repo',
+      pushRepo: 'git://custom.example.org:user/repo',
       release: true,
       web: true,
-      host: 'my-custom-host.org',
+      host: 'custom.example.org',
       releaseName: 'The Launch',
       releaseNotes: 'echo It happened'
     }
@@ -403,7 +403,7 @@ test('should generate GitHub web release url for enterprise host', async t => {
   t.true(isReleased);
   t.is(
     releaseUrl,
-    'https://my-custom-host.org/user/repo/releases/new?tag=2.0.2&title=The+Launch&body=It+happened&prerelease=false'
+    'https://custom.example.org/user/repo/releases/new?tag=2.0.2&title=The+Launch&body=It+happened&prerelease=false'
   );
   exec.restore();
 });
diff --git a/test/npm.js b/test/npm.js
index a537de85..e23e85f6 100644
--- a/test/npm.js
+++ b/test/npm.js
@@ -13,9 +13,9 @@ test('should return npm package url', t => {
 });
 
 test('should return npm package url (custom registry)', t => {
-  const options = { npm: { name: 'my-cool-package', publishConfig: { registry: 'https://my-registry.com/' } } };
+  const options = { npm: { name: 'my-cool-package', publishConfig: { registry: 'https://registry.example.org/' } } };
   const npmClient = factory(npm, { options });
-  t.is(npmClient.getPackageUrl(), 'https://my-registry.com/package/my-cool-package');
+  t.is(npmClient.getPackageUrl(), 'https://registry.example.org/package/my-cool-package');
 });
 
 test('should return default tag', async t => {
diff --git a/test/tasks.js b/test/tasks.js
index 62c4ab75..97f3d927 100644
--- a/test/tasks.js
+++ b/test/tasks.js
@@ -358,7 +358,7 @@ test.serial('should initially publish non-private scoped npm package privately',
 test.serial('should use pkg.publishConfig.registry', async t => {
   const { target } = t.context;
   const pkgName = path.basename(target);
-  const registry = 'https://my-registry.com';
+  const registry = 'https://my-registry.example.org';
 
   gitAdd(
     JSON.stringify({