diff --git a/packages/remark-cli/readme.md b/packages/remark-cli/readme.md
index d9031510f..9d05cefac 100644
--- a/packages/remark-cli/readme.md
+++ b/packages/remark-cli/readme.md
@@ -1,4 +1,11 @@
-# remark-cli [![Travis][build-badge]][build-status] [![Coverage][coverage-badge]][coverage-status] [![Downloads][dl-badge]][dl] [![Chat][chat-badge]][chat]
+# remark-cli
+
+[![Build][build-badge]][build]
+[![Coverage][coverage-badge]][coverage]
+[![Downloads][downloads-badge]][downloads]
+[![Chat][chat-badge]][chat]
+[![Sponsors][sponsors-badge]][collective]
+[![Backers][backers-badge]][collective]
 
 Command-line interface for [**remark**][remark].
 
@@ -118,22 +125,28 @@ Examples:
 
 <!-- Definitions -->
 
-[build-badge]: https://img.shields.io/travis/remarkjs/remark/master.svg
+[build-badge]: https://img.shields.io/travis/remarkjs/remark.svg
 
-[build-status]: https://travis-ci.org/remarkjs/remark
+[build]: https://travis-ci.org/remarkjs/remark
 
 [coverage-badge]: https://img.shields.io/codecov/c/github/remarkjs/remark.svg
 
-[coverage-status]: https://codecov.io/github/remarkjs/remark
+[coverage]: https://codecov.io/github/remarkjs/remark
 
-[dl-badge]: https://img.shields.io/npm/dm/remark-cli.svg
+[downloads-badge]: https://img.shields.io/npm/dm/remark-cli.svg
 
-[dl]: https://www.npmjs.com/package/remark-cli
+[downloads]: https://www.npmjs.com/package/remark-cli
 
 [chat-badge]: https://img.shields.io/badge/join%20the%20community-on%20spectrum-7b16ff.svg
 
 [chat]: https://spectrum.chat/unified/remark
 
+[sponsors-badge]: https://opencollective.com/unified/sponsors/badge.svg
+
+[backers-badge]: https://opencollective.com/unified/backers/badge.svg
+
+[collective]: https://opencollective.com/unified
+
 [license]: https://github.com/remarkjs/remark/blob/master/license
 
 [author]: https://wooorm.com
diff --git a/packages/remark-parse/readme.md b/packages/remark-parse/readme.md
index 554be2ada..0ac7cf8ed 100644
--- a/packages/remark-parse/readme.md
+++ b/packages/remark-parse/readme.md
@@ -1,4 +1,12 @@
-# remark-parse [![Travis][build-badge]][build-status] [![Coverage][coverage-badge]][coverage-status] [![Downloads][dl-badge]][dl] [![Size][size-badge]][size] [![Chat][chat-badge]][chat]
+# remark-parse
+
+[![Build][build-badge]][build]
+[![Coverage][coverage-badge]][coverage]
+[![Downloads][downloads-badge]][downloads]
+[![Size][size-badge]][size]
+[![Chat][chat-badge]][chat]
+[![Sponsors][sponsors-badge]][collective]
+[![Backers][backers-badge]][collective]
 
 [Parser][] for [**unified**][unified].
 Parses markdown to [**mdast**][mdast] syntax trees.
@@ -449,17 +457,17 @@ Preferably, just use [this plugin](https://github.com/zestedesavoir/zmarkdown/tr
 
 <!-- Definitions -->
 
-[build-badge]: https://img.shields.io/travis/remarkjs/remark/master.svg
+[build-badge]: https://img.shields.io/travis/remarkjs/remark.svg
 
-[build-status]: https://travis-ci.org/remarkjs/remark
+[build]: https://travis-ci.org/remarkjs/remark
 
 [coverage-badge]: https://img.shields.io/codecov/c/github/remarkjs/remark.svg
 
-[coverage-status]: https://codecov.io/github/remarkjs/remark
+[coverage]: https://codecov.io/github/remarkjs/remark
 
-[dl-badge]: https://img.shields.io/npm/dm/remark-parse.svg
+[downloads-badge]: https://img.shields.io/npm/dm/remark-parse.svg
 
-[dl]: https://www.npmjs.com/package/remark-parse
+[downloads]: https://www.npmjs.com/package/remark-parse
 
 [size-badge]: https://img.shields.io/bundlephobia/minzip/remark-parse.svg
 
@@ -469,6 +477,12 @@ Preferably, just use [this plugin](https://github.com/zestedesavoir/zmarkdown/tr
 
 [chat]: https://spectrum.chat/unified/remark
 
+[sponsors-badge]: https://opencollective.com/unified/sponsors/badge.svg
+
+[backers-badge]: https://opencollective.com/unified/backers/badge.svg
+
+[collective]: https://opencollective.com/unified
+
 [license]: https://github.com/remarkjs/remark/blob/master/license
 
 [author]: https://wooorm.com
diff --git a/packages/remark-stringify/readme.md b/packages/remark-stringify/readme.md
index b5ec974e5..eeccd87a4 100644
--- a/packages/remark-stringify/readme.md
+++ b/packages/remark-stringify/readme.md
@@ -1,4 +1,12 @@
-# remark-stringify [![Travis][build-badge]][build-status] [![Coverage][coverage-badge]][coverage-status] [![Downloads][dl-badge]][dl] [![Size][size-badge]][size] [![Chat][chat-badge]][chat]
+# remark-stringify
+
+[![Build][build-badge]][build]
+[![Coverage][coverage-badge]][coverage]
+[![Downloads][downloads-badge]][downloads]
+[![Size][size-badge]][size]
+[![Chat][chat-badge]][chat]
+[![Sponsors][sponsors-badge]][collective]
+[![Backers][backers-badge]][collective]
 
 [Compiler][] for [**unified**][unified].
 Stringifies [**mdast**][mdast] syntax trees to markdown.
@@ -262,17 +270,17 @@ Stringify `node`.
 
 <!-- Definitions -->
 
-[build-badge]: https://img.shields.io/travis/remarkjs/remark/master.svg
+[build-badge]: https://img.shields.io/travis/remarkjs/remark.svg
 
-[build-status]: https://travis-ci.org/remarkjs/remark
+[build]: https://travis-ci.org/remarkjs/remark
 
 [coverage-badge]: https://img.shields.io/codecov/c/github/remarkjs/remark.svg
 
-[coverage-status]: https://codecov.io/github/remarkjs/remark
+[coverage]: https://codecov.io/github/remarkjs/remark
 
-[dl-badge]: https://img.shields.io/npm/dm/remark-stringify.svg
+[downloads-badge]: https://img.shields.io/npm/dm/remark-stringify.svg
 
-[dl]: https://www.npmjs.com/package/remark-stringify
+[downloads]: https://www.npmjs.com/package/remark-stringify
 
 [size-badge]: https://img.shields.io/bundlephobia/minzip/remark-stringify.svg
 
@@ -282,6 +290,12 @@ Stringify `node`.
 
 [chat]: https://spectrum.chat/unified/remark
 
+[sponsors-badge]: https://opencollective.com/unified/sponsors/badge.svg
+
+[backers-badge]: https://opencollective.com/unified/backers/badge.svg
+
+[collective]: https://opencollective.com/unified
+
 [license]: https://github.com/remarkjs/remark/blob/master/license
 
 [author]: https://wooorm.com
diff --git a/packages/remark/readme.md b/packages/remark/readme.md
index 5411cf093..6550809b9 100644
--- a/packages/remark/readme.md
+++ b/packages/remark/readme.md
@@ -1,4 +1,12 @@
-# remark [![Travis][build-badge]][build-status] [![Coverage][coverage-badge]][coverage-status] [![Downloads][dl-badge]][dl] [![Size][size-badge]][size] [![Chat][chat-badge]][chat]
+# remark
+
+[![Build][build-badge]][build]
+[![Coverage][coverage-badge]][coverage]
+[![Downloads][downloads-badge]][downloads]
+[![Size][size-badge]][size]
+[![Chat][chat-badge]][chat]
+[![Sponsors][sponsors-badge]][collective]
+[![Backers][backers-badge]][collective]
 
 [**remark**][remark] is a markdown processor powered by [plugins][] part of the
 [unified][] [collective][].
@@ -141,17 +149,17 @@ Yields:
 
 <!-- Definitions -->
 
-[build-badge]: https://img.shields.io/travis/remarkjs/remark/master.svg
+[build-badge]: https://img.shields.io/travis/remarkjs/remark.svg
 
-[build-status]: https://travis-ci.org/remarkjs/remark
+[build]: https://travis-ci.org/remarkjs/remark
 
 [coverage-badge]: https://img.shields.io/codecov/c/github/remarkjs/remark.svg
 
-[coverage-status]: https://codecov.io/github/remarkjs/remark
+[coverage]: https://codecov.io/github/remarkjs/remark
 
-[dl-badge]: https://img.shields.io/npm/dm/remark.svg
+[downloads-badge]: https://img.shields.io/npm/dm/remark.svg
 
-[dl]: https://www.npmjs.com/package/remark
+[downloads]: https://www.npmjs.com/package/remark
 
 [size-badge]: https://img.shields.io/bundlephobia/minzip/remark.svg
 
@@ -161,6 +169,10 @@ Yields:
 
 [chat]: https://spectrum.chat/unified/remark
 
+[sponsors-badge]: https://opencollective.com/unified/sponsors/badge.svg
+
+[backers-badge]: https://opencollective.com/unified/backers/badge.svg
+
 [license]: https://github.com/remarkjs/remark/blob/master/license
 
 [author]: https://wooorm.com
diff --git a/readme.md b/readme.md
index aa8201aea..4af263bef 100644
--- a/readme.md
+++ b/readme.md
@@ -1,10 +1,12 @@
 # ![remark][logo]
 
-[![Travis][build-badge]][build-status]
-[![Coverage][coverage-badge]][coverage-status]
+[![Build][build-badge]][build]
+[![Coverage][coverage-badge]][coverage]
 [![Downloads][downloads-badge]][downloads]
 [![Size][size-badge]][size]
 [![Chat][chat-badge]][chat]
+[![Sponsors][sponsors-badge]][collective]
+[![Backers][backers-badge]][collective]
 
 **remark** is a markdown processor powered by [plugins][] part of the
 [unified][] [collective][].
@@ -92,13 +94,13 @@ creating an issue in the [`remarkjs/ideas`][ideas] repository!
 
 [logo]: https://raw.githubusercontent.com/remarkjs/remark/4f6b3d7/logo.svg?sanitize=true
 
-[build-badge]: https://img.shields.io/travis/remarkjs/remark/master.svg
+[build-badge]: https://img.shields.io/travis/remarkjs/remark.svg
 
-[build-status]: https://travis-ci.org/remarkjs/remark
+[build]: https://travis-ci.org/remarkjs/remark
 
 [coverage-badge]: https://img.shields.io/codecov/c/github/remarkjs/remark.svg
 
-[coverage-status]: https://codecov.io/github/remarkjs/remark
+[coverage]: https://codecov.io/github/remarkjs/remark
 
 [downloads-badge]: https://img.shields.io/npm/dm/remark.svg
 
@@ -112,6 +114,10 @@ creating an issue in the [`remarkjs/ideas`][ideas] repository!
 
 [chat]: https://spectrum.chat/unified/remark
 
+[sponsors-badge]: https://opencollective.com/unified/sponsors/badge.svg
+
+[backers-badge]: https://opencollective.com/unified/backers/badge.svg
+
 [api]: https://github.com/remarkjs/remark/tree/master/packages/remark
 
 [cli]: https://github.com/remarkjs/remark/tree/master/packages/remark-cli