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Maxim Godzi Retentioneering Tools Software Non-Exclusive License

Upon execution of this Agreement by the party identified below ("Licensee"), Maxim Godzi ("Retentioneering Team"), will provide the Retentioneering Tools Software ("Retentioneering Tools") in Source Code form ("Software") or Python Package Source Code to Licensee, subject to the following terms and conditions. Source code consists of a set of files which contain the actual program commands that may be interpreted by Python and/or Javascript.

The Software is intellectual property owned by Retentioneering Team, and all right, title and interest, including copyright, remain with Retentioneering Team. Retentioneering Team grants, and Licensee hereby accepts, a restricted, non-exclusive, non-transferable license to use the Software for academic, research and internal business purposes only, but not for commercial use for third parties (see Clause 7 below), without contacting Retentioneering Team.

Licensee may, at its own expense, create and freely distribute complimentary works that interoperate with the Software, directing others to the Retentioneering Team by providing Retentioneering Team Github pages (https://github.com/retentioneering/retentioneering-tools) and email Retentioneering@gmail.com to license and obtain the Software itself. Licensee may, at its own expense, modify the Software to make derivative works. Except as explicitly provided below, this License shall apply to any derivative work as it does to the original Software distributed by Retentioneering Team. Any derivative work should be clearly marked and renamed to notify users that it is a modified version and not the original Software distributed by Retentioneering Team. Licensee agrees to reproduce the copyright notice and other proprietary markings on any derivative work and to include in the documentation of such work the acknowledgement:

"This software includes code developed by Maxim Godzi and Retentioneering Team."

Licensee may redistribute without restriction works with up to 1/2 of their non-comment source code derived from at most 1/10 of the non-comment source code developed by Retentioneering Team and contained in the Software, provided that the above directions for notice and acknowledgement are observed. Any other distribution of the Software or any derivative work requires a separate license with Retentioneering Team. Licensee may contact Retentioneering Team (retentioneering@gmail.com) to negotiate an appropriate license for such distribution.

Except as expressly set forth in this Agreement, THIS SOFTWARE IS PROVIDED "AS IS" AND RETENTIONEERING TEAM MAKES NO REPRESENTATIONS AND EXTENDS NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OR MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, OR THAT THE USE OF THE SOFTWARE WILL NOT INFRINGE ANY PATENT, TRADEMARK, OR OTHER RIGHTS. LICENSEE ASSUMES THE ENTIRE RISK AS TO THE RESULTS AND PERFORMANCE OF THE SOFTWARE AND/OR ASSOCIATED MATERIALS. LICENSEE AGREES THAT UNIVERSITY SHALL NOT BE HELD LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, OR INCIDENTAL DAMAGES WITH RESPECT TO ANY CLAIM BY LICENSEE OR ANY THIRD PARTY ON ACCOUNT OF OR ARISING FROM THIS AGREEMENT OR USE OF THE SOFTWARE AND/OR ASSOCIATED MATERIALS.

Licensee understands the Software is proprietary to Retentioneering Team. Licensee agrees to take all reasonable steps to insure that the Software is protected and secured from unauthorized disclosure, use, or release and will treat it with at least the same level of care as Licensee would use to protect and secure its own proprietary computer programs and/or information, but using no less than a reasonable standard of care. Licensee agrees to provide the Software only to any other person or entity who has registered with Retentioneering Team. If licensee is not registering as an individual but as an institution or corporation each member of the institution or corporation who has access to or uses Software must agree to and abide by the terms of this license. If Licensee becomes aware of any unauthorized licensing, copying or use of the Software, Licensee shall promptly notify Retentioneering Team in writing. Licensee expressly agrees to use the Software only in the manner and for the specific uses authorized in this Agreement.

By using or copying this Software, Licensee agrees to abide by the copyright law and all other applicable laws of the U.S. including, but not limited to, export control laws and the terms of this license. Retentioneering Team shall have the right to terminate this license immediately by written notice upon Licensee's breach of, or non-compliance with, any terms of the license. Licensee may be held legally responsible for any copyright infringement that is caused or encouraged by its failure to abide by the terms of this license. Upon termination, Licensee agrees to destroy all copies of the Software in its possession and to verify such destruction in writing.

The user agrees that any reports, internal reports, presentations, articles, journal papers, drafts, preprints, website materials or any other published results obtained with the Software will acknowledge its use by the appropriate citation as follows:

"Results were obtained with Retentioneering Tools, developed by Maxim Godzi and Retentioneering Team"

Any published work which utilizes Software shall include the following reference:

"Retentioneering Tools Gitghub page: https://github.com/retentioneering/retentioneering-tools"

Electronic documents will include a direct link to the Retentioneering Tools Gitghub page: https://github.com/retentioneering/retentioneering-tools

Retentioneering Team grants non-exclusive non-transferable license to use the Software for internal business purposes only. Commercial use of the Software in a services provided to third parties REQUIRES A COMMERCIAL LICENSE. Should Licensee wish to make commercial use of the Software, Licensee will contact Retentioneering Team (retentioneering@gmail.com) to negotiate an appropriate license for such use. Commercial use includes: (1) integration of all or part of the Software into a product for sale, lease or license by or on behalf of Licensee to third parties, or (2) distribution of the Software to third parties that need it to commercialize product sold or licensed by or on behalf of Licensee.

Watermarks. Licensee is not allowed to remove any watermarks or Retentioneering copyright marks and logos from images and visual material obtained with the Software.

Retentioneering Tools is being distributed as a research and teaching tool and as such, Retentioneering Team encourages contributions from users of the code that might, at Retentioneering Team ' sole discretion, be used or incorporated to make the basic operating framework of the Software a more stable, flexible, and/or useful product. Licensees who contribute their code to become an internal portion of the Software agree that such code may be distributed by Retentioneering Team under the terms of this License.

UNDERSTOOD AND AGREED.

Contact Information:

The best contact path for licensing issues is by e-mail to retentioneering@gmail.com