New CARGO_MAKE_PROJECT_NAME and CARGO_MAKE_PROJECT_VERSION env vars

[sagiegurari]

for crates those 2 env vars should be same as the crate name and version.
but for workspaces it should be
project name: the workspace directory base name
version: if a member crate exists with the same name as the project name, take that value. or take the value of the member based on a new env var CARGO_MAKE_WORKSPACE_VERSION_CRATE which will hold the master version.

after that, need to update few tasks to use the new env vars so they will support workspace as well (such as github release creation).