diff --git a/serde_derive/src/bound.rs b/serde_derive/src/bound.rs
index 4e7c7d71b..1506a9ba2 100644
--- a/serde_derive/src/bound.rs
+++ b/serde_derive/src/bound.rs
@@ -50,18 +50,39 @@ pub fn with_where_predicates(
     generics
 }
 
-pub fn with_where_predicates_from_fields<F>(
+pub fn with_where_predicates_from_fields<F, W>(
     cont: &Container,
     generics: &syn::Generics,
+    trait_bound: &syn::Path,
     from_field: F,
+    gen_bound_where: W,
 ) -> syn::Generics
 where
     F: Fn(&attr::Field) -> Option<&[syn::WherePredicate]>,
+    W: Fn(&attr::Field) -> bool,
 {
     let predicates = cont.data
         .all_fields()
-        .flat_map(|field| from_field(&field.attrs))
-        .flat_map(|predicates| predicates.to_vec());
+        .flat_map(|field| {
+            let field_ty = field.ty;
+            let matching_generic = |t: &syn::PathSegment, g: &syn::GenericParam| match *g {
+                syn::GenericParam::Type(ref generic_ty)
+                    if generic_ty.ident == t.ident => true,
+                _ => false
+            };
+
+            let mut field_bound: Option<syn::WherePredicate> = None;
+            if let syn::Type::Path(ref ty_path) = *field_ty {
+                field_bound = match (gen_bound_where(&field.attrs), ty_path.path.segments.first()) {
+                    (true, Some(syn::punctuated::Pair::Punctuated(ref t, _))) =>
+                        if generics.params.iter().any(|g| matching_generic(t, g)) {
+                            Some(parse_quote!(#field_ty: #trait_bound))
+                        } else {None},
+                    (_, _) => None
+                };
+            }
+            field_bound.into_iter().chain(from_field(&field.attrs).into_iter().flat_map(|predicates| predicates.to_vec()))
+        });
 
     let mut generics = generics.clone();
     generics.make_where_clause()
diff --git a/serde_derive/src/de.rs b/serde_derive/src/de.rs
index 941c624a1..f929397cd 100644
--- a/serde_derive/src/de.rs
+++ b/serde_derive/src/de.rs
@@ -124,7 +124,15 @@ impl Parameters {
 fn build_generics(cont: &Container, borrowed: &BorrowedLifetimes) -> syn::Generics {
     let generics = bound::without_defaults(cont.generics);
 
-    let generics = bound::with_where_predicates_from_fields(cont, &generics, attr::Field::de_bound);
+    let delife = borrowed.de_lifetime();
+    let de_bound = parse_quote!(_serde::Deserialize<#delife>);
+    let generics = bound::with_where_predicates_from_fields(
+        cont,
+        &generics,
+        &de_bound,
+        attr::Field::de_bound,
+        |field| field.deserialize_with().is_none() && !field.skip_deserializing()
+    );
 
     match cont.attrs.de_bound() {
         Some(predicates) => bound::with_where_predicates(&generics, predicates),
@@ -136,12 +144,11 @@ fn build_generics(cont: &Container, borrowed: &BorrowedLifetimes) -> syn::Generi
                 attr::Default::None | attr::Default::Path(_) => generics,
             };
 
-            let delife = borrowed.de_lifetime();
             let generics = bound::with_bound(
                 cont,
                 &generics,
                 needs_deserialize_bound,
-                &parse_quote!(_serde::Deserialize<#delife>),
+                &de_bound,
             );
 
             bound::with_bound(
diff --git a/serde_derive/src/ser.rs b/serde_derive/src/ser.rs
index 8bcacd6a4..7e37ca6b4 100644
--- a/serde_derive/src/ser.rs
+++ b/serde_derive/src/ser.rs
@@ -130,8 +130,14 @@ impl Parameters {
 fn build_generics(cont: &Container) -> syn::Generics {
     let generics = bound::without_defaults(cont.generics);
 
-    let generics =
-        bound::with_where_predicates_from_fields(cont, &generics, attr::Field::ser_bound);
+    let trait_bound = parse_quote!(_serde::Serialize);
+    let generics = bound::with_where_predicates_from_fields(
+        cont,
+        &generics,
+        &trait_bound,
+        attr::Field::ser_bound,
+        |field| field.serialize_with().is_none() && !field.skip_serializing()
+    );
 
     match cont.attrs.ser_bound() {
         Some(predicates) => bound::with_where_predicates(&generics, predicates),
@@ -139,7 +145,7 @@ fn build_generics(cont: &Container) -> syn::Generics {
             cont,
             &generics,
             needs_serialize_bound,
-            &parse_quote!(_serde::Serialize),
+            &trait_bound
         ),
     }
 }
diff --git a/test_suite/tests/test_gen.rs b/test_suite/tests/test_gen.rs
index 368403e77..aa5e0c4c8 100644
--- a/test_suite/tests/test_gen.rs
+++ b/test_suite/tests/test_gen.rs
@@ -539,6 +539,30 @@ fn test_gen() {
         array: [u8; 256],
     }
     assert_ser::<BigArray>();
+
+    trait AssocSerde {
+        type Assoc;
+    }
+
+    struct NoSerdeImpl;
+    impl AssocSerde for NoSerdeImpl {
+        type Assoc = u32;
+    }
+
+    #[derive(Serialize, Deserialize)]
+    struct AssocDerive<T: AssocSerde> {
+        assoc: T::Assoc
+    }
+
+    assert::<AssocDerive<NoSerdeImpl>>();
+
+    #[derive(Serialize, Deserialize)]
+    struct AssocDeriveMulti<S, T: AssocSerde> {
+        s: S,
+        assoc: T::Assoc,
+    }
+
+    assert::<AssocDeriveMulti<i32, NoSerdeImpl>>();
 }
 
 //////////////////////////////////////////////////////////////////////////