diff --git a/examples/with-apollo/lib/apollo.js b/examples/with-apollo/lib/apollo.js
index c4365e6357b40cc..61721bbf2d21174 100644
--- a/examples/with-apollo/lib/apollo.js
+++ b/examples/with-apollo/lib/apollo.js
@@ -37,6 +37,15 @@ export const withApollo = ({ ssr = true } = {}) => PageComponent => {
       const { AppTree } = ctx
       const inAppContext = Boolean(ctx.ctx)
 
+      if (process.env.NODE_ENV === 'development') {
+        if (inAppContext) {
+          console.warn(
+            'Warning: You have opted-out of Automatic Static Optimization due to `withApollo` in `pages/_app`.\n' +
+              'Read more: https://err.sh/next.js/opt-out-auto-static-optimization\n'
+          )
+        }
+      }
+
       if (ctx.apolloClient) {
         throw new Error('Multiple instances of withApollo found.')
       }