diff --git a/examples/with-apollo/lib/apollo.js b/examples/with-apollo/lib/apollo.js
index 766dd8ee8949794..58cdf83d1b7e3d5 100644
--- a/examples/with-apollo/lib/apollo.js
+++ b/examples/with-apollo/lib/apollo.js
@@ -40,6 +40,15 @@ export function withApollo(PageComponent, { ssr = true } = {}) {
       const { AppTree } = ctx
       const inAppContext = Boolean(ctx.ctx)
 
+      if (process.env.NODE_ENV === 'development') {
+        if (inAppContext) {
+          console.warn(
+            'Warning: You have opted-out of Automatic Static Optimization due to `withApollo` in `pages/_app`.\n' +
+              'Read more: https://err.sh/next.js/opt-out-auto-static-optimization\n'
+          )
+        }
+      }
+
       if (ctx.apolloClient) {
         throw new Error('Multiple instances of withApollo found.')
       }