diff --git a/crates/turborepo-lib/src/cli.rs b/crates/turborepo-lib/src/cli.rs
index bb369612b0ef3..43364c3f38202 100644
--- a/crates/turborepo-lib/src/cli.rs
+++ b/crates/turborepo-lib/src/cli.rs
@@ -265,7 +265,7 @@ pub enum Command {
         target: LinkTarget,
     },
     /// Generate a new app / package
-    G {
+    Generate {
         #[clap(long, default_value_t = String::from("latest"), hide = true)]
         tag: String,
         #[clap(subcommand)]
@@ -309,7 +309,7 @@ pub enum Command {
 }
 
 #[derive(Parser, Clone, Debug, Default, Serialize, PartialEq)]
-pub struct GenerateArgs {
+pub struct GenerateCustomArgs {
     /// The name of the generator to run
     pub generator_name: Option<String>,
     /// Generator configuration file
@@ -364,8 +364,8 @@ pub enum GenerateCommand {
     #[clap(name = "add", aliases = &["a"])]
     Add(GenerateAddArgs),
     /// Run custom generators
-    #[clap(name = "generate", aliases = &["g", "gen"])]
-    Gen(GenerateArgs),
+    #[clap(name = "run", aliases = &["r"])]
+    Custom(GenerateCustomArgs),
 }
 
 #[derive(Parser, Clone, Debug, Default, Serialize, PartialEq)]
@@ -635,7 +635,7 @@ pub async fn run(
 
             Ok(Payload::Rust(Ok(0)))
         }
-        Command::G { command, tag } => {
+        Command::Generate { command, tag } => {
             generate::run(command, tag)?;
             Ok(Payload::Rust(Ok(0)))
         }
diff --git a/crates/turborepo-lib/src/commands/generate.rs b/crates/turborepo-lib/src/commands/generate.rs
index 4c3dad89dce67..bce5a9e69d7eb 100644
--- a/crates/turborepo-lib/src/commands/generate.rs
+++ b/crates/turborepo-lib/src/commands/generate.rs
@@ -50,7 +50,7 @@ pub fn run(command: &GenerateCommand, tag: &String) -> Result<()> {
             let raw_args = serde_json::to_string(args)?;
             call_turbo_gen("add", tag, &raw_args)?;
         }
-        GenerateCommand::Gen(args) => {
+        GenerateCommand::Custom(args) => {
             let raw_args = serde_json::to_string(args)?;
             call_turbo_gen("generate", tag, &raw_args)?;
         }
diff --git a/turborepo-tests/integration/tests/no_args.t b/turborepo-tests/integration/tests/no_args.t
index f4f5e628bd5bf..752a6ee9d3ec7 100644
--- a/turborepo-tests/integration/tests/no_args.t
+++ b/turborepo-tests/integration/tests/no_args.t
@@ -12,6 +12,7 @@ Make sure exit code is 2 when no args are passed
     completion  Generate the autocompletion script for the specified shell
     daemon      Runs the Turborepo background daemon
     link        Link your local directory to a Vercel organization and enable remote caching
+    generate    Generate a new app / package
     login       Login to your Vercel account
     logout      Logout to your Vercel account
     prune       Prepare a subset of your monorepo
diff --git a/turborepo-tests/integration/tests/turbo_help.t b/turborepo-tests/integration/tests/turbo_help.t
index 8c448c355fa73..2d20f57e34370 100644
--- a/turborepo-tests/integration/tests/turbo_help.t
+++ b/turborepo-tests/integration/tests/turbo_help.t
@@ -12,6 +12,7 @@ Test help flag
     completion  Generate the autocompletion script for the specified shell
     daemon      Runs the Turborepo background daemon
     link        Link your local directory to a Vercel organization and enable remote caching
+    generate    Generate a new app / package
     login       Login to your Vercel account
     logout      Logout to your Vercel account
     prune       Prepare a subset of your monorepo
@@ -78,6 +79,7 @@ Test help flag
     completion  Generate the autocompletion script for the specified shell
     daemon      Runs the Turborepo background daemon
     link        Link your local directory to a Vercel organization and enable remote caching
+    generate    Generate a new app / package
     login       Login to your Vercel account
     logout      Logout to your Vercel account
     prune       Prepare a subset of your monorepo