diff --git a/packages/plugin-react/src/index.ts b/packages/plugin-react/src/index.ts
index afa1e2c5422da2..76f6c6c2a799f3 100644
--- a/packages/plugin-react/src/index.ts
+++ b/packages/plugin-react/src/index.ts
@@ -32,6 +32,12 @@ export interface Options {
    * @default "react"
    */
   jsxImportSource?: string
+  /**
+   * Set this to `true` to annotate the JSX factory with `\/* @__PURE__ *\/`.
+   * This option is ignored when `jsxRuntime` is not `"automatic"`.
+   * @default true
+   */
+  jsxPure?: boolean
 
   /**
    * Babel configuration applied in both dev and prod.
@@ -195,7 +201,8 @@ export default function viteReact(opts: Options = {}): PluginOption[] {
                 ),
                 {
                   runtime: 'automatic',
-                  importSource: opts.jsxImportSource
+                  importSource: opts.jsxImportSource,
+                  pure: opts.jsxPure !== false
                 }
               ])