diff --git a/packages/@vue/cli-ui/apollo-server/util/notification.js b/packages/@vue/cli-ui/apollo-server/util/notification.js
index 3fcacfe56f..3b24f225db 100644
--- a/packages/@vue/cli-ui/apollo-server/util/notification.js
+++ b/packages/@vue/cli-ui/apollo-server/util/notification.js
@@ -6,8 +6,16 @@ const builtinIcons = {
   error: path.resolve(__dirname, '../../src/assets/error.png')
 }
 
+// https://github.com/mikaelbr/node-notifier/issues/154
+// Specify appID to prevent SnoreToast shortcut installation.
+// SnoreToast actually uses it as the string in the notification's
+// title bar (different from title heading inside notification).
+// This only has an effect in Windows.
+const snoreToastOptions = notifier.Notification === notifier.WindowsToaster && { appID: 'Vue UI' }
+
 exports.notify = ({ title, message, icon }) => {
   notifier.notify({
+    ...snoreToastOptions,
     title,
     message,
     icon: builtinIcons[icon] || icon