diff --git a/packages/yew/src/dom_bundle/btag/attributes.rs b/packages/yew/src/dom_bundle/btag/attributes.rs
index 9d5ded00c37..587f31b1edf 100644
--- a/packages/yew/src/dom_bundle/btag/attributes.rs
+++ b/packages/yew/src/dom_bundle/btag/attributes.rs
@@ -7,6 +7,7 @@ use std::collections::HashMap;
 use std::iter;
 use std::ops::Deref;
 use web_sys::{Element, HtmlInputElement as InputElement, HtmlTextAreaElement as TextAreaElement};
+use yew::AttrValue;
 
 impl<T: AccessValue> Apply for Value<T> {
     type Element = T;
@@ -83,24 +84,20 @@ impl Apply for InputFields {
 
 impl Attributes {
     #[cold]
-    fn apply_diff_index_maps<'a, A, B>(
+    fn apply_diff_index_maps(
         el: &Element,
-        // this makes it possible to diff `&'a IndexMap<_, A>` and `IndexMap<_, &'a A>`.
-        mut new_iter: impl Iterator<Item = (&'static str, &'a str)>,
-        new: &IndexMap<&'static str, A>,
-        old: &IndexMap<&'static str, B>,
-    ) where
-        A: AsRef<str>,
-        B: AsRef<str>,
-    {
+        new: &IndexMap<AttrValue, AttrValue>,
+        old: &IndexMap<AttrValue, AttrValue>,
+    ) {
         let mut old_iter = old.iter();
+        let mut new_iter = new.iter();
         loop {
             match (new_iter.next(), old_iter.next()) {
                 (Some((new_key, new_value)), Some((old_key, old_value))) => {
-                    if new_key != *old_key {
+                    if new_key != old_key {
                         break;
                     }
-                    if new_value != old_value.as_ref() {
+                    if new_value != old_value {
                         Self::set_attribute(el, new_key, new_value);
                     }
                 }
@@ -109,7 +106,7 @@ impl Attributes {
                     for (key, value) in iter::once(attr).chain(new_iter) {
                         match old.get(key) {
                             Some(old_value) => {
-                                if value != old_value.as_ref() {
+                                if value != old_value {
                                     Self::set_attribute(el, key, value);
                                 }
                             }
@@ -123,6 +120,7 @@ impl Attributes {
                 // removed attributes
                 (None, Some(attr)) => {
                     for (key, _) in iter::once(attr).chain(old_iter) {
+                        let key = key;
                         if !new.contains_key(key) {
                             Self::remove_attribute(el, key);
                         }
@@ -138,7 +136,7 @@ impl Attributes {
     /// Works with any [Attributes] variants.
     #[cold]
     fn apply_diff_as_maps<'a>(el: &Element, new: &'a Self, old: &'a Self) {
-        fn collect<'a>(src: &'a Attributes) -> HashMap<&'static str, &'a str> {
+        fn collect(src: &Attributes) -> HashMap<&str, &str> {
             use Attributes::*;
 
             match src {
@@ -148,7 +146,7 @@ impl Attributes {
                     .zip(values.iter())
                     .filter_map(|(k, v)| v.as_ref().map(|v| (*k, v.as_ref())))
                     .collect(),
-                IndexMap(m) => m.iter().map(|(k, v)| (*k, v.as_ref())).collect(),
+                IndexMap(m) => m.iter().map(|(k, v)| (k.as_ref(), v.as_ref())).collect(),
             }
         }
 
@@ -233,8 +231,8 @@ impl Apply for Attributes {
                 },
             ) if ptr_eq(new_k, old_k) => {
                 // Double zipping does not optimize well, so use asserts and unsafe instead
-                assert!(new_k.len() == new_v.len());
-                assert!(new_k.len() == old_v.len());
+                assert_eq!(new_k.len(), new_v.len());
+                assert_eq!(new_k.len(), old_v.len());
                 for i in 0..new_k.len() {
                     macro_rules! key {
                         () => {
@@ -263,8 +261,7 @@ impl Apply for Attributes {
             }
             // For VTag's constructed outside the html! macro
             (Self::IndexMap(new), Self::IndexMap(ref old)) => {
-                let new_iter = new.iter().map(|(k, v)| (*k, v.as_ref()));
-                Self::apply_diff_index_maps(el, new_iter, new, old);
+                Self::apply_diff_index_maps(el, &*new, &*old);
             }
             // Cold path. Happens only with conditional swapping and reordering of `VTag`s with the
             // same tag and no keys.
diff --git a/packages/yew/src/virtual_dom/mod.rs b/packages/yew/src/virtual_dom/mod.rs
index b1e43204cba..f33e3fb614d 100644
--- a/packages/yew/src/virtual_dom/mod.rs
+++ b/packages/yew/src/virtual_dom/mod.rs
@@ -39,8 +39,9 @@ pub use self::vtag::VTag;
 pub use self::vtext::VText;
 
 use indexmap::IndexMap;
-use std::borrow::Cow;
+use std::borrow::{Borrow, Cow};
 use std::fmt::Formatter;
+use std::hash::{Hash, Hasher};
 use std::ops::Deref;
 use std::rc::Rc;
 use std::{fmt, hint::unreachable_unchecked};
@@ -57,6 +58,7 @@ pub enum AttrValue {
 impl Deref for AttrValue {
     type Target = str;
 
+    #[inline(always)]
     fn deref(&self) -> &Self::Target {
         match self {
             AttrValue::Static(s) => *s,
@@ -65,25 +67,36 @@ impl Deref for AttrValue {
     }
 }
 
+impl Hash for AttrValue {
+    #[inline(always)]
+    fn hash<H: Hasher>(&self, state: &mut H) {
+        self.as_ref().hash(state);
+    }
+}
+
 impl From<&'static str> for AttrValue {
+    #[inline(always)]
     fn from(s: &'static str) -> Self {
         AttrValue::Static(s)
     }
 }
 
 impl From<String> for AttrValue {
+    #[inline(always)]
     fn from(s: String) -> Self {
         AttrValue::Rc(Rc::from(s))
     }
 }
 
 impl From<Rc<str>> for AttrValue {
+    #[inline(always)]
     fn from(s: Rc<str>) -> Self {
         AttrValue::Rc(s)
     }
 }
 
 impl From<Cow<'static, str>> for AttrValue {
+    #[inline(always)]
     fn from(s: Cow<'static, str>) -> Self {
         match s {
             Cow::Borrowed(s) => s.into(),
@@ -102,11 +115,18 @@ impl Clone for AttrValue {
 }
 
 impl AsRef<str> for AttrValue {
+    #[inline(always)]
     fn as_ref(&self) -> &str {
         &*self
     }
 }
 
+impl Borrow<str> for AttrValue {
+    fn borrow(&self) -> &str {
+        &*self
+    }
+}
+
 impl fmt::Display for AttrValue {
     fn fmt(&self, f: &mut Formatter<'_>) -> fmt::Result {
         match self {
@@ -117,6 +137,7 @@ impl fmt::Display for AttrValue {
 }
 
 impl PartialEq for AttrValue {
+    #[inline(always)]
     fn eq(&self, other: &Self) -> bool {
         self.as_ref() == other.as_ref()
     }
@@ -292,7 +313,7 @@ pub enum Attributes {
 
     /// IndexMap is used to provide runtime attribute deduplication in cases where the html! macro
     /// was not used to guarantee it.
-    IndexMap(IndexMap<&'static str, AttrValue>),
+    IndexMap(IndexMap<AttrValue, AttrValue>),
 }
 
 impl Attributes {
@@ -303,7 +324,7 @@ impl Attributes {
 
     /// Return iterator over attribute key-value pairs.
     /// This function is suboptimal and does not inline well. Avoid on hot paths.
-    pub fn iter<'a>(&'a self) -> Box<dyn Iterator<Item = (&'static str, &'a str)> + 'a> {
+    pub fn iter<'a>(&'a self) -> Box<dyn Iterator<Item = (&'a str, &'a str)> + 'a> {
         match self {
             Self::Static(arr) => Box::new(arr.iter().map(|kv| (kv[0], kv[1] as &'a str))),
             Self::Dynamic { keys, values } => Box::new(
@@ -311,13 +332,13 @@ impl Attributes {
                     .zip(values.iter())
                     .filter_map(|(k, v)| v.as_ref().map(|v| (*k, v.as_ref()))),
             ),
-            Self::IndexMap(m) => Box::new(m.iter().map(|(k, v)| (*k, v.as_ref()))),
+            Self::IndexMap(m) => Box::new(m.iter().map(|(k, v)| (k.as_ref(), v.as_ref()))),
         }
     }
 
     /// Get a mutable reference to the underlying `IndexMap`.
     /// If the attributes are stored in the `Vec` variant, it will be converted.
-    pub fn get_mut_index_map(&mut self) -> &mut IndexMap<&'static str, AttrValue> {
+    pub fn get_mut_index_map(&mut self) -> &mut IndexMap<AttrValue, AttrValue> {
         macro_rules! unpack {
             () => {
                 match self {
@@ -331,7 +352,7 @@ impl Attributes {
         match self {
             Self::IndexMap(m) => m,
             Self::Static(arr) => {
-                *self = Self::IndexMap(arr.iter().map(|kv| (kv[0], kv[1].into())).collect());
+                *self = Self::IndexMap(arr.iter().map(|kv| (kv[0].into(), kv[1].into())).collect());
                 unpack!()
             }
             Self::Dynamic { keys, values } => {
@@ -339,7 +360,7 @@ impl Attributes {
                     std::mem::take(values)
                         .iter_mut()
                         .zip(keys.iter())
-                        .filter_map(|(v, k)| v.take().map(|v| (*k, v)))
+                        .filter_map(|(v, k)| v.take().map(|v| (AttrValue::from(*k), v)))
                         .collect(),
                 );
                 unpack!()
@@ -348,8 +369,18 @@ impl Attributes {
     }
 }
 
+impl From<IndexMap<AttrValue, AttrValue>> for Attributes {
+    fn from(v: IndexMap<AttrValue, AttrValue>) -> Self {
+        Self::IndexMap(v)
+    }
+}
+
 impl From<IndexMap<&'static str, AttrValue>> for Attributes {
     fn from(v: IndexMap<&'static str, AttrValue>) -> Self {
+        let v = v
+            .into_iter()
+            .map(|(k, v)| (AttrValue::Static(k), v))
+            .collect();
         Self::IndexMap(v)
     }
 }
diff --git a/packages/yew/src/virtual_dom/vtag.rs b/packages/yew/src/virtual_dom/vtag.rs
index eb064c5d156..21e26b7a354 100644
--- a/packages/yew/src/virtual_dom/vtag.rs
+++ b/packages/yew/src/virtual_dom/vtag.rs
@@ -351,7 +351,7 @@ impl VTag {
     pub fn add_attribute(&mut self, key: &'static str, value: impl Into<AttrValue>) {
         self.attributes
             .get_mut_index_map()
-            .insert(key, value.into());
+            .insert(AttrValue::Static(key), value.into());
     }
 
     /// Sets attributes to a virtual node.
@@ -366,7 +366,7 @@ impl VTag {
     pub fn __macro_push_attr(&mut self, key: &'static str, value: impl IntoPropValue<AttrValue>) {
         self.attributes
             .get_mut_index_map()
-            .insert(key, value.into_prop_value());
+            .insert(AttrValue::from(key), value.into_prop_value());
     }
 
     /// Add event listener on the [VTag]'s  [Element](web_sys::Element).