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Branding

FOSDRFCsDOBiSEApCsirtech-archiveopenliftRufus

General branding guidelines and examples for Indirecta

When using the logo, keep all of its proper elements intact and do not alter them in any way. This means that distorting, stretching, changing colors, changing fonts, adding or removing any part of the logo, cobranding with another company or the addition of extra effects is forbidden.

ℹ️ Brand Information

  • Name: Indirecta
  • Full Name: Indirecta Technologies
  • Objective: Independence and decentralization in the RTECH (Roblox Tech) Community
  • New/Supported Products: FOSD Lineup, Xinu HSE, Indirecta Hub, Rufus v2
  • Roblox: https://www.roblox.com/groups/5717887/Indirecta
  • Discord: https://discord.gg/WD5sYdsfSW

« We make cool products, when it's very cool, we release it with a license, and that's how we make robux. »
Lxi099, CEO

« Indirecta is a company that strives to deliver high quality products. Our products range from fire alarms to everything: Intercoms, Stage Equipment, Merchandise, Security equipment and miscellaneous products. We listen to the community and gladly accept any feedback regarding assistance and host events on important occasions! »
Old Description

🎨 Colors

Palette

Indirecta Blue 0x124CE6

This color is mostly used in digital assets, such as a social media platform logo, or a banner.
Indirecta Blue

Indirecta Contrast 0xFFFFFF / 0x000000

This color is mostly in contrast with the opposite (eg. white on black, white on blue, black on white) Indirecta Contrast

🚩 Logo

Indirecta's Logo is derived from Cascade Development's logo and is a Pill shape with a split in the middle representing independence and decentralization.
Pill

Typeface

Indirecta uses Ubuntu as it's Main Typeface. The Indirecta logo has two main variations: Regular 400 and Medium 500. Both of the logos are used to represent the Indirecta company and are saved in 3D .obj format.

Regular 400

Regular400

Medium 500

Medium500

Ascii

To be used in screens with Ubuntu Monospace or the Code font.

© Indirecta Technologies. All rights reserved

  `/shdmmmmmmmmmd-`ymmmddyo:`       //                sm- /h/                        --             
`yNMMMMMMMMMMMMm-.dMMMMMMMMMN+     `MN  `-:::.`   .-:-hM- -o-  .-::.  .::-.   `.:::` MN--. `-::-.   
yMMMMMMMMMMMMMd.:NMMMMMMMMMMMM+    `MN  yMs+oNh  oNy++mM- +Mo -Mm++:`hmo+yN+ .dmo++- MNoo/ `o+odN:  
yMMMMMMMMMMMMy`+NMMMMMMMMMMMMM+    `MN  yM:  dM. MN   yM- +Mo -Mh   /Mmss    sM+     MN    +h ohMo  
`yNMMMMMMMMMo`sMMMMMMMMMMMMMNo     `MN  yM:  dM. oNy//dM- +Mo -Mh   `dNs++o. -mm+//- dM+/+ mN+/sMo  
  `/shddddd/ odddddddddddho:`       ::  .:`  -:   `:///-` .:. `:-     .://:`  `-///. `-//: `-///:. 

📐 Design Rules

Rounded corners

Indirecta doesn't like sharp corners. Rounded corners are preferred over sharp ones.
RoundedCorners

Keep the contrast

Indirecta doesn't like putting Light on White, or Dark on Black, instead, color the upper layer wisely keeping it visible from short and long distances.

Style

Indirecta's style is modern and unique. Consider the old "Protect" style, dark color with blue, now think about the Pointcove Style, and the modern Cascade Development.
Indirecta takes a modern approach at representing itself wherever possible.

Spacing

Keep the logo spaced and distinguishable. The logo should contain letters when enough space is available for it to become seen from far enough or while near another logo.
The logo should be used in it's Pill form without text only when there is little to no space available, and the logo is only going to be seen from close enough.
Xinu Xinu Xinu
The overall logo should either be centered in the middle or middle-right of the object, or kept on the top or bottom when co-exising with another logo or detail.

⚠️ Out-dated

These design rules might not perfectly reflect Indirecta's current style.
Updated guidelines regarding our newest blue pill background style will come soon.

Releases

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