docs: create logo and brand use guidelines (#29021)

docs/usage/.pages

@@ -57,5 +57,6 @@ nav:
       - 'Known Limitations': 'known-limitations.md'
       - 'Release notes for major versions': 'release-notes-for-major-versions.md'
       - Bot comparison: 'bot-comparison.md'
+      - 'Logo and brand guidelines': 'logo-brand-guidelines.md'
   - About Us: 'about-us.md'
   - Contributing to Renovate: 'contributing-to-renovate.md'

docs/usage/logo-brand-guidelines.md

@@ -0,0 +1,36 @@
+# Logo and brand guidelines
+
+This page explains how you may use the Renovate name, logo and branding.
+
+## Do not pretend to be the real Renovate app
+
+Avoid using our name, logo, or branding in a way that causes people to think you are the real Renovate app on a public platform.
+For example: do _not_ call your self-hosted version something like @realrenovatebot on GitHub.
+
+## Do not pretend to be a Renovate developer
+
+Avoid using our name, logo, or branding in a way that causes people to think you are a developer of Renovate.
+
+## Allowed uses of the Renovate name
+
+You are allowed to use the Renovate name:
+
+- to refer to the official Renovate app
+- as a nickname/shorthand, in contexts where it is clear you are referring to your self-hosted version
+
+## Allowed uses of the Renovate logo
+
+You are allowed to use our logo as:
+
+- an icon in your repository readme, that says you are using Renovate
+- part of a badge in your repository readme, that says you are using Renovate
+- an avatar image for your self-hosted version of Renovate, but give your bot a _different_ name
+
+## Allowed uses of the Renovate branding
+
+Do not use our banner images.
+
+## We keep the rights to our logo, name, and branding
+
+You may only use our logo, name and branding as described in this guideline.
+We keep the rights to our logo, name and branding.