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This project involves performing customer segmentation and RFM (Recency, Frequency, Monetary) analysis on customer data from a retail company. The primary goal is to categorize customers into segments based on their buying behavior and identify potential target groups for marketing campaigns.
FLO would like to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.
A retail company wants to create a roadmap for its sales and marketing activities. To plan for the medium to long term, the company needs to predict the potential value that existing customers will bring in the future.
FLO wants to determine roadmap for sales and marketing activities. In order for the company to make a medium long -term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.
This project aims to perform customer segmentation and revenue prediction for a gaming company based on customer attributes. The company wants to create persona-based customer definitions and segment customers based on these personas to estimate how much potential customers can generate in revenue.
Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer p…