A python package to train & evaluate Customer Lifetime Value(CLTV) models using Neural Networks & ZILN loss(developed by google)

Predicting Customer Lifetime Value

Data driven growth

Customers knowledge, supply chain movement and sales forecasting, Customer Lifetime value, churn and survival analysis

data visualization, customer segmentation, CLV and next purchase prediction

Users business cases in python

Predict the Lifetime Value of clients fot the next 90 days based on data of 14 months of sales. One linear model (ElasticNet) trained for each of the 5 sales chanels. The final prediction is generated by the the sum of the predictions of each chanel for each client.

Deep dive into Amazon's top 100 ranking methodology, studying over 700 products, coupled with wide-scope ecommerce analytics solution for enhanced customer targeting and promotional outreach

Laying some of the "Know Your Customers" / "Know Your Markets" fundations to strategizing on how to grow a business (from insight dug from the business data).

Business case (Python): CRO for an online store

IA & Business Intelligence

A journey through understanding customer segmentation using python with the general goal of encouraging data driven decision making

Trabajo Final correspondiente a la Especialización en Ciencia de Datos ITBA 2019