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retail-analytics

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Leveraging K-Means clustering, our project categorizes retail customers based on purchasing behaviors and demographics. This provides businesses with actionable insights to tailor marketing efforts, enhancing customer experience and boosting sales.

  • Updated Sep 17, 2023
  • Jupyter Notebook

Leveraging advanced data analysis techniques, this project is strategically designed to contribute to business success by delivering insightful visualizations, accurate sales forecasting, and actionable information.

  • Updated Feb 7, 2024

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