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Olist-Customer-Purchase-Behaviour-Analysis

Introduction OList is an e-commerce company that has faced some losses recently. It wants to manage its inventory very well so as to reduce any unnecessary costs that it might be bearing. It needs to identify the product categories to get rid of without significantly impacting business.

Objective To identify top products that contribute to the revenue Analyse the customer purchase behaviour to estimate what items are more likely to be purchased individually or in combination with some other products Provide recommendations for better inventory management so as to reduce any unnecessary costs

https://public.tableau.com/views/MarketBasketAnalysis_16697000937350/MarketingAnalytics?:language=en-US&publish=yes&:display_count=n&:origin=viz_share_link