Research goals:

• How fast is feedback for email mailing? What is the difference between sending, opening and click through times
• How mailing variants should be distributed between recipients? We compare strategies:
  • Send defined number of emails with random variants. Choose best mailing variant and use it for rest recipients.
  • Send defined number of emails with random variants. Apply statistical n-sampled test. If there is significantly better mailing variant, use it for rest recipients. If there is not, continue to send randomly.
  • Use feedback to send better variants more ofter and worse variants less ofter.
• Represent results as website where user can run tests and compare which is good for his business.

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